Digital Marketing: Media and Entertainment Out Front and Not Slowing Down

| July 2, 2018

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In 2017, the media and entertainment (M&E) industry was ahead of most other industries in several areas of digital marketing, such as measurement and optimization. To continue to lead in 2018, M&E companies need to continue their transformation into experience businesses.Running on Experience: 2017 Digital Marketing Study This report states, “Companies that successfully transform into an experience business will grow and thrive. Those that don’t will struggle to catch up.” It provides survey data on topics including digital maturity, ways to augment data-driven marketing, milestones to transformation, top strategic capabilities, and industry-specific insights.

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Xactly Corp

Xactly delivers a scalable, enterprise platform for planning and incenting sales organizations, including sales quota and territory planning, incentive compensation management, and predictive analytics. Using this powerful sales performance management (SPM) portfolio, customers mitigate risk, accelerate sales performance, and increase business agility. Combined with Xactly Insights™-- the industry’s only empirical big data platform, Xactly empowers companies with real-time compensation insights and benchmarking data that maximize the bottom line. With an open, standards-based architecture, Xactly seamlessly integrates within an enterprise’s existing infrastructure, with the ability to work with any ERP, CRM, or HCM application, while meeting the highest enterprise standards in security, reliability, and privacy.

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Xactly Corp

Xactly delivers a scalable, enterprise platform for planning and incenting sales organizations, including sales quota and territory planning, incentive compensation management, and predictive analytics. Using this powerful sales performance management (SPM) portfolio, customers mitigate risk, accelerate sales performance, and increase business agility. Combined with Xactly Insights™-- the industry’s only empirical big data platform, Xactly empowers companies with real-time compensation insights and benchmarking data that maximize the bottom line. With an open, standards-based architecture, Xactly seamlessly integrates within an enterprise’s existing infrastructure, with the ability to work with any ERP, CRM, or HCM application, while meeting the highest enterprise standards in security, reliability, and privacy.

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