Dispatch from SXSW: The Need for Impactful Entertainment Experiences

March 15, 2017

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We are living in a world where entertainment is omnipresent. Cable networks, streaming services, gaming devices and even social platforms are constantly vying for people’s attention. This continual bombardment of content makes it difficult for entertainment brands to break through and capture the attention of current and potential viewers.

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Uproxx Media

Uproxx is a news and culture platform for the digital generation. Our team delivers a mix of long-form and short-form news, entertainment, music, and sports content. Shorter pieces provide trending news that people want to know about delivered in an authentic, distinctive voice. Longer stories shade in missing details, answer bigger questions, and/or expand the reader’s knowledge base. No matter the platform (video, audio, photo, written), expect Uproxx to deliver cultural reference and connection points you likely won’t find anywhere else.

OTHER ARTICLES

Why Shares of AMC Entertainment Are Surging Today

Article | April 28, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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Stride Is Mirror’s Edge VR In Everything But Name

Article | April 27, 2020

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

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Spotlight

Uproxx Media

Uproxx is a news and culture platform for the digital generation. Our team delivers a mix of long-form and short-form news, entertainment, music, and sports content. Shorter pieces provide trending news that people want to know about delivered in an authentic, distinctive voice. Longer stories shade in missing details, answer bigger questions, and/or expand the reader’s knowledge base. No matter the platform (video, audio, photo, written), expect Uproxx to deliver cultural reference and connection points you likely won’t find anywhere else.

Events