Disrupting sports broadcasting: Hidden opportunities for sports streamers

| February 20, 2018

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Winter has come for American sports fans in the best possible way, as this Sunday’s Super Bowl will be followed by two weeks of Olympic competition. I know I am not the only one eagerly awaiting live curling in the pre-dawn hours. Yet, as viewing habits change, more Americans will stream these events instead of watching them on a TV set. Younger generations are leading the streaming revolution; GfK MRI data shows that 70% of Millennials (+20 points from Americans overall) and 76% of Gen Now (+26 pts) used a streaming service like Netflix or Hulu in the last month. Streaming is essential to reach and engage younger sports fans, and Millennial sports fans in particular represent a tremendous opportunity for sports broadcasters and marketers. While 41% say they are willing to pay for sports content (+16 points from Americans overall and +12 points from sports fans overall), only eight percent currently pay for it.

Spotlight

MURGE TV

Mission Statement: To offer people an online sports-centric TV streaming service to watch anywhere and everywhere at their convenience.MURGE was created to be a positive disruption to the digital distribution of streaming videos, subsequently becoming the fastest-growing over-the-top internet television service in the United States and across the globe.Through innovative technology, we are built to connect & engage users to sports related content in the form of streaming media on one convenient platform. With a wifi connection users can access a full slate of sports media via smart TV’s, tablets, mobile devices, apps and desktop computers.

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