Emerging Trends in Virtual Reality for Gaming: an assessment of best practices from research and development in the gaming industry

| December 30, 2016

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Consumer virtual reality is a new and rapidly changing medium, with best practices still emerging across the industry. As part of an industry-academic collaboration, Phantom Compass partnered with Ryerson’s Responsive Ecologies Lab to design and playtest three virtual reality prototypes that employ and expand on the current best practices. This white paper collates industry research and development focusing on player experience and comfort, and summarizes the results of our design process.

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Lanczos

Lanczos is born out of our need to create beautiful moving pictures produced in the finest quality. Based in Madrid, we are a collective of digital artists that devote ourselves to create powerful and engaging images. From traditional animation to special effects, we love every new opportunity to improve our art and technique. We strongly believe in collaboration, working together closely with our clients to provide solutions that can fit within production schedules and budgets. Whenever is needed we also enjoy associating with other studios which gives us much broader capabilities and new ideas/perspectives.

OTHER ARTICLES

3 Major Companies Behind the World's Most Valuable Media Franchises

Article | February 26, 2020

The top-grossing movie (Avengers: Endgame) and the top-grossing video game (World of Warcraft) of all time are both part of franchises -- long-running media properties with multiple iterations and derivative works spawned from a core creative concept, like superheroes saving the world, or an orc invasion. Their massive successes were built over years of careful audience cultivation. But Marvel's cinematic universe, and the world of Warcraft, are more outliers than inevitabilities. Sequels are rarely sure things, and many franchise attempts have failed, sometimes even taking entire companies down with them.

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Google’s next streaming player will reportedly run Android TV and come with a remote

Article | March 10, 2020

After trying to establish the Chromecast and later Chromecast Ultra as affordable, flexible streaming devices, the company is now focused on pushing Android TV into more living rooms. According to 9to5Google, Google is currently working on a follow-up to the Chromecast Ultra. But this time, Android TV will be the software that powers it. And like its main competitors — Roku, Fire TV, and Apple TV — Google will now bundle a remote with the device.

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Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Spotlight

Lanczos

Lanczos is born out of our need to create beautiful moving pictures produced in the finest quality. Based in Madrid, we are a collective of digital artists that devote ourselves to create powerful and engaging images. From traditional animation to special effects, we love every new opportunity to improve our art and technique. We strongly believe in collaboration, working together closely with our clients to provide solutions that can fit within production schedules and budgets. Whenever is needed we also enjoy associating with other studios which gives us much broader capabilities and new ideas/perspectives.

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