Entertainment Apps in great demand are ruling mobile app stores

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More than 2 million apps populate the Apple App Store right now and the Google App Store is practically flooded. Between all this who is ruling the roost? IT IS the entertainment apps! Due to increasing adoption of smartphones, the global mobile entertainment market is estimated to reach USD 128.12 billion dollars by 2022, as per Zion Market Research.

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IABM

IABM is the authoritative voice of the broadcast and media technology supply industry worldwide. It seeks to further the interests of members through partnership and representation on a range of issues. Activities include Market Research & Intelligence Services, Representation & Mediation, Event Participation Services, Executive Networking Opportunities, Technical & Environmental Standards Reporting and Liaison.

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VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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VIRTUALIZATION

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

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MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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Spotlight

IABM

IABM is the authoritative voice of the broadcast and media technology supply industry worldwide. It seeks to further the interests of members through partnership and representation on a range of issues. Activities include Market Research & Intelligence Services, Representation & Mediation, Event Participation Services, Executive Networking Opportunities, Technical & Environmental Standards Reporting and Liaison.

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