Entertainment Goes Online

| November 18, 2018

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The past decade has seen a transformation, global, in how consumers watch videos and listen to music. From the days of terrestrial broadcast and social viewing of television to highly personalised, small screen consumption - the media industry is witnessing a transformation like no other.

Spotlight

Cignal TV, Inc.

Cignal is the Philippine’s premier DTH satellite provider. Launched in 2009, Cignal broadcasts to households and commercial venues nationwide using DBS (Direct Broadcast Satellite) technology. Cignal transmits 102 channels to date, which includes free-to-air, SD, and HD. It also offers on-demand service through its pay-per-view channel, and a varied mix of 12 audio channels. Cignal is owned and operated by Cignal TV Inc., a subsidiary of MediaQuest Holdings, the media partner of the PLDT Group of Companies.

OTHER ARTICLES

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Is 2020 Virtual Reality’s Breakout Year?

Article | March 16, 2020

Early research on the latest devices shows that the VR technologies of today have made significant progress on the fundamental comfort and usability challenges that frustrated previous attempts to commercialize the technology. Virtual reality has inspired such fervent interest and debate partly because the fundamental building blocks of the technology have existed since the late 60s. The challenge of investors, developers, and engineers has been to transform that fundamental technology into a positive user experience and a commercial success.

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FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Spotlight

Cignal TV, Inc.

Cignal is the Philippine’s premier DTH satellite provider. Launched in 2009, Cignal broadcasts to households and commercial venues nationwide using DBS (Direct Broadcast Satellite) technology. Cignal transmits 102 channels to date, which includes free-to-air, SD, and HD. It also offers on-demand service through its pay-per-view channel, and a varied mix of 12 audio channels. Cignal is owned and operated by Cignal TV Inc., a subsidiary of MediaQuest Holdings, the media partner of the PLDT Group of Companies.

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