For online shoppers, virtual reality can help sway their decision

| April 19, 2019

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Shopping online is big business, growing bigger still — expected to hit more than $600 billion, or nearly 11 percent of total retail sales, in 2019, according to eMarketer. Yet, while many of us are fine buying a smartphone or a box of pretzels online, there are things we just want to have in our hands, or at least get a sense of their scale, size and presence. That hesitancy is behind a 2019 study on virtual reality, looking to see if the technology could help reduce the concern buyers may feel when staring at a picture on a screen.

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ES Broadcast

At ES Broadcast, we specialise in providing professional services to the broadcast industry, including broadcast equipment sales, broadcast systems integration, broadcast equipment hire, facility decommissioning and outside broadcast vehicle sales.Our team is made up of experts boasting a vast range of broadcast industry experience and knowledge, while our product portfolio includes more than 100 leading manufacturers.

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