“Future” Tech That’s Hiding in Plain Sight: Artificial Intelligence

May 24, 2018

As hot as stories about artificial intelligence (AI), augmented/virtual reality (AR/VR), blockchain, and the Internet of Things (IoT) have been in recent months, we often can’t help but think of these technologies as a long way off from mainstream adoption.Movies like Ready Player One and Avengers: Infinity Wars only perpetuate this perception by mixing real technologies with fantasy, making the tech we wield in the real world seem primitive in the process.AI, AR/VR, blockchain, and IoT are already playing an important role in our everyday lives, with countless examples hiding in plain sight.

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Modern VideoFilm

Modern VideoFilm has been providing post production services to the film and television industry for more than 30 years. Our clients include major motion picture and television studios, independent producers, and content owners from around the globe. We operate four facilities in Southern California along with a fully-automated data center in Scottsdale, Arizona. We employ nearly 500 artists, technicians, producers, client representatives and support personnel.

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MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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MEDIA AND BROADCASTING

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Spotlight

Modern VideoFilm

Modern VideoFilm has been providing post production services to the film and television industry for more than 30 years. Our clients include major motion picture and television studios, independent producers, and content owners from around the globe. We operate four facilities in Southern California along with a fully-automated data center in Scottsdale, Arizona. We employ nearly 500 artists, technicians, producers, client representatives and support personnel.

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