Future Trends Volume 9: The Internet of Things

| November 29, 2017

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In the opening chapter of this paper, Alison Sprague looks at the definition of the Internet of Things (IoT) and wonders what advertisers should make of opportunities around this emerging area – whether it’s concern about the possibility of being disintermediated or whether it’s excitement around possible new platforms and devices through which they can connect with consumers (via their devices).

Spotlight

Comedy Central

We’re a joint venture between Viacom & BSkyB consisting of four channels; Comedy Central, Comedy Central +1, Comedy Central Extra, and Comedy Central Extra +1…so we basically have two channels, but let’s not quibble. We also have two pretty damn cool websites; comedycentral.co.uk and southparkstudios.co.uk. We’re all about the laughs here; we aim our funny at 16-34 year olds, and we push the boundaries in the name of funny. Even if it does mean using the odd naughty word (sorry Mum).

OTHER ARTICLES

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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How 5G Could Revolutionize the Gaming Industry

Article | March 20, 2020

The much-anticipated rollout of 5G technology is expected to completely change the way we play on our phones and it will likely be a huge boost for the entire gaming industry as well. In a recently published study by Paysafe, the company argues that the rollout of the updated mobile data service will have a “profound” impact on mobile gaming, including sports betting—which is an industry that has really taken off in the recent years and has actually become a substantial part of the gambling industry. Paysafe is the payment service behind famous online transactions brands like Skrill, Neteller, and Paysafecard, all of which are used on almost all websites that offer these types of transactions

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Is 2020 Virtual Reality’s Breakout Year?

Article | March 16, 2020

Early research on the latest devices shows that the VR technologies of today have made significant progress on the fundamental comfort and usability challenges that frustrated previous attempts to commercialize the technology. Virtual reality has inspired such fervent interest and debate partly because the fundamental building blocks of the technology have existed since the late 60s. The challenge of investors, developers, and engineers has been to transform that fundamental technology into a positive user experience and a commercial success.

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Player vs. Hacker: Cyberthreats to Gaming Companies and Gamers

Article | March 16, 2020

The video gaming landscape has changed drastically over the past few decades. Some of these changes have led to considerable developments in the cyberthreat landscape as it applies to gaming companies, the games themselves and the user base that enjoys them. Integration of the cloud, mobile apps and social networks, the diversity of games and platforms, the popularity of streaming, and the change in profit models to include loot kits mean that the attack surface is far greater than it has ever been. For this reason, it is important that gaming companies are prepared to defend against threats to their consumers and that gamers understand the types of threats they can face.

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Spotlight

Comedy Central

We’re a joint venture between Viacom & BSkyB consisting of four channels; Comedy Central, Comedy Central +1, Comedy Central Extra, and Comedy Central Extra +1…so we basically have two channels, but let’s not quibble. We also have two pretty damn cool websites; comedycentral.co.uk and southparkstudios.co.uk. We’re all about the laughs here; we aim our funny at 16-34 year olds, and we push the boundaries in the name of funny. Even if it does mean using the odd naughty word (sorry Mum).

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