Game Over? Not for These 3 Video Game Giants

| July 22, 2019

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It's no secret that the video game industry took some hits in the early stages of 2019, with many analysts pointing the finger at countries like China which have enforced stricter regulations on game approval. However, there is also the rise of free-to-play games -- such as Fortnite and Player Unknown's Battlegrounds (PUBG) -- which has led to a saturated market of battle royale games and audience fatigue. For these reasons, the gaming industry faced a crisis at the turn of the year, with revenues heading for their first decline since 1995, according to Pelham Smithers Associates. You might then be wondering: Why the hell should you invest in gaming now?

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Madison Logic

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Spotlight

Madison Logic

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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