Game Pass Solidifies Xbox's Future Success in an Expensive Industry

| November 26, 2019

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Xbox Game Studios buckles down and makes Game Pass the future of the Brand. Game Pass Solidifies Xbox's Future Success in an Expensive Industry.

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CBS Radio

CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches nearly 70 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets – including the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Patents Demonstrating PS5 Can Give Gamers Tips During Play

Article | March 31, 2020

We knew that Sony plans to develop interactive widgets for use in games to improve the PlayStation 5 experience. In order to play games on current consoles, you have to choose to play multiple games before installing a game and entering the match. It is said that this will change in new generation consoles and you can choose what you want to do directly from the user interface in the system without having to deal with in-game menus.

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Game On: These Entertainment Stocks Hit New Levels

Article | February 10, 2020

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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PlayStation VR on the PS5 could ditch Move controllers for finger-tracking

Article | February 19, 2020

Sony got good mileage out of its PlayStation Move motion controllers, which it introduced for the PS3 generation. But it could be moving to something more akin to the Valve Index controller for the upcoming PlayStation 5. A patent application published this month suggests finger-tracking technology could come to the system, possibly for use with PlayStation VR. The application, which was first filed in 2018, is for a hand-worn device that includes sensors to detect individual fingers. A “sensor support” unit is located in the middle and is adjustable to accommodate different hand sizes.

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Spotlight

CBS Radio

CBS RADIO is one of the largest major-market broadcast media operators in the United States and the undisputed leader in news and sports radio. Producing original audio and video content, live events and exclusive programming broadcast via on-air, online and mobile platforms, CBS RADIO reaches nearly 70 million consumers nationwide each week. As a part of CBS Corporation, the division owns and operates 117 radio stations in 26 markets – including the top 10 as ranked by Nielsen Audio – as well as an extensive array of digital assets. CBS RADIO distributes its programming via AM, FM and HD Radio stations, Radio.com and CBS Local Digital Media apps, making engaging with audiences easier than ever before.

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