HD Video and Peripheral Signal Extension and Switching

Considering the many available extension and switching solutions might seem like an overwhelming task. But taking some time to research and understand your options will be well worth the investment. Whether your application is digital high-definition video, KVM, matrix, or peripheral switching, using extenders enables you to monitor automation, processes, and workflow very effectively.

Spotlight

Spafax

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world.

OTHER ARTICLES
Technologies, Business

Branded Entertainment in B2B: Why is it Important?

Article | July 20, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Technologies, Business

Applications of Virtual Reality in Healthcare

Article | August 3, 2022

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Business

Best Oculus Rift Fitness Games 2020

Article | July 11, 2022

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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Media and Broadcasting

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Spotlight

Spafax

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world.

Related News

How to set up HDR gaming on your 4K HDR TV and PS4/PS4 Pro

Digital Trends | December 31, 2018

The advent of UHD 4K resolution has been a major boon to gaming, as it brought crisper resolutions and finer detail to graphics. However, while 4K is an appreciable upgrade, if you’re not playing with High Dynamic Range (HDR) enabled you’re not getting the full experience from your 4K TV or games. Both of Sony’s current consoles — the PlayStation 4 and the 4K-ready PlayStation 4 Pro support HDR, provided you have the proper display and the right setup. We’ve put together this guide on how to set up HDR gaming on your 4K/HDR TV and PS4 or PS4 Pro consoles for more colorful, vibrant games.Make sure your console is connected to an HDMI 2.0a/HDCP 2.2-compliant port on your TV. You might think that because you have a 4K/HDR TV, all ports would be usable, but in most cases only one or two ports are HDMI 2.0a/HDCP 2.2-enabled. What is more surprising is that the compatible HDMI port you need is not necessarily HDMI 1. Sometimes TV manufacturers label the ports so you know by looking, but even those labels can be misleading. To be absolutely sure, check out the specs section for your TV’s model at the manufacturer’s website to determine which HDMI ports support HDMI 2.0a, and use one of those for your console.

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Amazon Fire HD tablets gain Drop In video calls and Announcements

Venturebeat | December 05, 2018

If you’ve ever felt the urge to ping an unsuspecting Fire HD tablet owner with a video call, good news: Now you can. Amazon today announced that starting this week Fire HD 8 and Fire HD 10 owners will be able to receive Drop In video calls from Alexa-enabled devices with displays and cameras, like the Echo Show and Echo Spot.The new features are coming in a software update that’ll begin rolling out today. Previously, only the current-generation Fire HD 8, 2017 Fire HD 8, and Fire HD 10 tablets have been supported.Drop In, you might recall, gives you a hands-free way to connect to Alexa devices instantly, without having to wait for the person on the other end to answer. It’s an optional feature and has to be enabled from the Settings menu — you’ll find it under Alexa > Hands-Free Mode, where you’ll also be able to specify which contacts and devices can use it.

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Sony Unveils Netflix-Optimized 4K Ultra HD TVs Designed to Deliver on Filmmakers’ Vision

Variety | July 31, 2018

Sony teamed with Netflix to develop a new line of televisions the companies claim will reproduce video from the streaming-video service exactly how filmmakers intended.For the new TVs, Sony and Netflix collaborated on a new display mode that the companies say make them the optimal way to view Netflix streaming content. The new Bravia Master series of 4K Ultra HD TVs have a “Netflix Calibrated Mode,” which Sony claims delivers picture quality equivalent to a master monitor in a movie production studio.The Bravia Master A9F OLED display (available with 55- and 65-inch screens) and Z9F LED display (65- and 75-inch screens) models are slated to ship across North America in the fall of 2018, with pricing and retail availability yet to be announced.“Unique among all our device partnerships, both Sony and Netflix share a deep immersion in the studio world,” Scott Mirer, VP of device partner ecosystem at Netflix, said at Sony’s launch event in New York. “Preserving creative intent is important not only to the storytellers, but also to viewers.”

Read More

How to set up HDR gaming on your 4K HDR TV and PS4/PS4 Pro

Digital Trends | December 31, 2018

The advent of UHD 4K resolution has been a major boon to gaming, as it brought crisper resolutions and finer detail to graphics. However, while 4K is an appreciable upgrade, if you’re not playing with High Dynamic Range (HDR) enabled you’re not getting the full experience from your 4K TV or games. Both of Sony’s current consoles — the PlayStation 4 and the 4K-ready PlayStation 4 Pro support HDR, provided you have the proper display and the right setup. We’ve put together this guide on how to set up HDR gaming on your 4K/HDR TV and PS4 or PS4 Pro consoles for more colorful, vibrant games.Make sure your console is connected to an HDMI 2.0a/HDCP 2.2-compliant port on your TV. You might think that because you have a 4K/HDR TV, all ports would be usable, but in most cases only one or two ports are HDMI 2.0a/HDCP 2.2-enabled. What is more surprising is that the compatible HDMI port you need is not necessarily HDMI 1. Sometimes TV manufacturers label the ports so you know by looking, but even those labels can be misleading. To be absolutely sure, check out the specs section for your TV’s model at the manufacturer’s website to determine which HDMI ports support HDMI 2.0a, and use one of those for your console.

Read More

Amazon Fire HD tablets gain Drop In video calls and Announcements

Venturebeat | December 05, 2018

If you’ve ever felt the urge to ping an unsuspecting Fire HD tablet owner with a video call, good news: Now you can. Amazon today announced that starting this week Fire HD 8 and Fire HD 10 owners will be able to receive Drop In video calls from Alexa-enabled devices with displays and cameras, like the Echo Show and Echo Spot.The new features are coming in a software update that’ll begin rolling out today. Previously, only the current-generation Fire HD 8, 2017 Fire HD 8, and Fire HD 10 tablets have been supported.Drop In, you might recall, gives you a hands-free way to connect to Alexa devices instantly, without having to wait for the person on the other end to answer. It’s an optional feature and has to be enabled from the Settings menu — you’ll find it under Alexa > Hands-Free Mode, where you’ll also be able to specify which contacts and devices can use it.

Read More

Sony Unveils Netflix-Optimized 4K Ultra HD TVs Designed to Deliver on Filmmakers’ Vision

Variety | July 31, 2018

Sony teamed with Netflix to develop a new line of televisions the companies claim will reproduce video from the streaming-video service exactly how filmmakers intended.For the new TVs, Sony and Netflix collaborated on a new display mode that the companies say make them the optimal way to view Netflix streaming content. The new Bravia Master series of 4K Ultra HD TVs have a “Netflix Calibrated Mode,” which Sony claims delivers picture quality equivalent to a master monitor in a movie production studio.The Bravia Master A9F OLED display (available with 55- and 65-inch screens) and Z9F LED display (65- and 75-inch screens) models are slated to ship across North America in the fall of 2018, with pricing and retail availability yet to be announced.“Unique among all our device partnerships, both Sony and Netflix share a deep immersion in the studio world,” Scott Mirer, VP of device partner ecosystem at Netflix, said at Sony’s launch event in New York. “Preserving creative intent is important not only to the storytellers, but also to viewers.”

Read More

Events