How Brands Are Taking Advantage of AR and VR

| July 18, 2019

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There’s no doubt about it — augmented and virtual reality will eventually take over the world, changing the way we work, play, travel, and even perceive reality. AR and VR have already started to change a number of industries, helping brands to improve their internal and external operations and remain competitive. These technologies are also transforming the way customers react with various brands, in many cases enhancing customer relationships. Below, we’ll take a closer look at how brands are taking advantage of AR and VR.

Spotlight

Entertainment Design Group

Entertainment Design Group, Inc. (EDG) in Atlanta, Georgia is a company like none other. Serving the world, EDG is a full service entertainment production company with four divisions; Audio-Visual Services, Scenic & Themed Environments, Live Show & Event Production, and Logistics. Our clients include Macy’s, Simon Property Group, Six Flags Theme Parks and hundreds more. We have been in business for over 20 years and are here to stay! Through proper management and outrageous talent, we have left our mark from Hoboken to Honk Kong. We love what we do and rarely know we are working.

OTHER ARTICLES
VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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MEDIA AND BROADCASTING

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | June 30, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | June 30, 2021

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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How are people consuming entertainment in 2020?

Article | June 30, 2021

It is very well-known to everyone how important entertainment is in your day to day life. If there is no entertainment, there is no way to relax your mind, which affects you in many ways. With the change in time and technologies, the meaning of entertainment for different age groups have also changed. You cannot ignore the fact that the thing which used to be entertaining for people a few years back is no longer considered entertaining. Today, the meaning of entertainment has become something else. Similarly, there are many ways how different people are consuming entertainment in the current time.

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Spotlight

Entertainment Design Group

Entertainment Design Group, Inc. (EDG) in Atlanta, Georgia is a company like none other. Serving the world, EDG is a full service entertainment production company with four divisions; Audio-Visual Services, Scenic & Themed Environments, Live Show & Event Production, and Logistics. Our clients include Macy’s, Simon Property Group, Six Flags Theme Parks and hundreds more. We have been in business for over 20 years and are here to stay! Through proper management and outrageous talent, we have left our mark from Hoboken to Honk Kong. We love what we do and rarely know we are working.

Events