How Coronavirus Is Impacting the Games Industry

| February 25, 2020

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The coronavirus has infected over 80,000 people and killed more than 2,500. To lessen the spread, video game companies have begun pulling out events that require travel. Sony, Facebook, and more will not have a presence at GDC.

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ConneXion360

ConneXion360 is the nation’s leading Healthcare Broadcasting Network, providing access to health care professionals at their hospital and/or institution, at their practice, at a special event site, and at home via our proprietary distribution networks.Our unparalleled network access enables our customers to deliver a credible message from top thought leaders to target audiences in a fast, consistent, compliant, and convenient manner.

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First Look At Sony PlayStation 5 UI

Article | June 8, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Nvidia GeForce Now is bleeding games, is it still worth your time and money?

Article | March 8, 2020

Nvidia GeForce Now hit the streets like a month ago, and in what was a surprise to literally no one, it is the best game streaming service on the market right now. It's not without its flaws, though. For starters, it seems like all kinds of developers are suddenly pulling their games from the service, from AAA heavy hitters like Bethesda to Indie developers like Hinterland Studio, which just yanked its game The Long Dark off of the service. Because GeForce Now lets you play games you "own" something I'll get into in a bit its a little discouraging that game developers can basically cut off access to games you've paid money for. This whole thing throws into question whether or not you should invest your time and money into the platform. There are certainly people who think that game streaming is the future of gaming, but when you can't be guaranteed access to the games you have paid for, it's a future that I don't want to be a part of.

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The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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Spotlight

ConneXion360

ConneXion360 is the nation’s leading Healthcare Broadcasting Network, providing access to health care professionals at their hospital and/or institution, at their practice, at a special event site, and at home via our proprietary distribution networks.Our unparalleled network access enables our customers to deliver a credible message from top thought leaders to target audiences in a fast, consistent, compliant, and convenient manner.

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