How OTT providers can achieve true personalization

| March 27, 2019

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Not too long ago it was easy to connect with huge numbers of viewers. Everyone watched what was on broadcast TV. The entrance of cable diversified viewing options and audiences, making it harder for programmers and brands to capture the attention of consumers. And now, there’s even greater audience fragmentation. Here are some of the market forces at work today driving these changes: Cord cutting: The era of mass cord cutting is officially upon us. According to a 2018 study by eMarketer, the number of U.S. cable cord cutters has climbed to 33 million, outpacing even industry predictions from a year ago.

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Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online.

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Tribune Media

Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online.

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