How OTT providers can achieve true personalization

March 27, 2019

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Not too long ago it was easy to connect with huge numbers of viewers. Everyone watched what was on broadcast TV. The entrance of cable diversified viewing options and audiences, making it harder for programmers and brands to capture the attention of consumers. And now, there’s even greater audience fragmentation. Here are some of the market forces at work today driving these changes: Cord cutting: The era of mass cord cutting is officially upon us. According to a 2018 study by eMarketer, the number of U.S. cable cord cutters has climbed to 33 million, outpacing even industry predictions from a year ago.

Spotlight

The Coalition Studio

The Coalition is a growing team of talented, creative, fun-loving professionals who are united in their passion for Gears of War. As a Microsoft first-party studio, we are dedicated to pushing the limits of interactive entertainment and taking Gears to new heights.We believe that if you want to go far, go together. It takes a diverse team of people sharing a common vision to make a groundbreaking game. Great teams are defined by mutual trust, shared purpose, and the determination to overcome any obstacle together. We also believe that fun games can only come from teams that have fun! We take our work seriously, but not ourselves.

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TECHNOLOGIES

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Article | January 19, 2021

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Spotlight

The Coalition Studio

The Coalition is a growing team of talented, creative, fun-loving professionals who are united in their passion for Gears of War. As a Microsoft first-party studio, we are dedicated to pushing the limits of interactive entertainment and taking Gears to new heights.We believe that if you want to go far, go together. It takes a diverse team of people sharing a common vision to make a groundbreaking game. Great teams are defined by mutual trust, shared purpose, and the determination to overcome any obstacle together. We also believe that fun games can only come from teams that have fun! We take our work seriously, but not ourselves.

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