How to make AR work efficiently in your business application?

| January 29, 2020

article image
Far too often AR is depreciated by marketing experts and executives that seek new visual and interactive channels of communications with customers/users/partners. While hugely user investigated this tool often looses to a more known and conventional instruments in a marketing strategy.

Spotlight

Adventure Works

Adventure Works is an American production company owned by Jeffrey Ashbrook. It specializes in theme park ride design and is responsible for designing and developing media for several of the largest entertainment properties in the world.

OTHER ARTICLES

How AI is changing the business landscape in the entertainment industry

Article | February 25, 2020

Whether you realise it or not, we are entering a new and unprecedented age: one driven largely by artificial intelligence. Up until very recently, artificial intelligence was of a very narrow sort. Put simply, it could do certain things, like arithmetic, very well. But other things, like speech recognition and complex decision-making, were left to humans. Nowadays, computing power has reached a stage where machines can learn for themselves – and the implications are sure to be felt in every area of the economy. This includes the entertainment industry – right down to smaller studios, who, with the help of small business loans, are now able to access worlds of ai-driven power previously denied to them.

Read More
MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | February 25, 2020

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

Read More

The streaming, AI and VR-assisted future of listening

Article | February 25, 2020

We’ve already seen a boom in smart speakers. This and the unleashing of sound experiences from any sort of tether are fuelling the audio revolution. Streaming services like Spotify and Apple Music mean sound is no longer dependent on a carrier medium or dedicated device. Instead, listening has become mobile and on-demand. Like an invisible companion, sound accompanies us wherever we go, without interruption. In the future, I believe that the distance between listener and sound will shrink even more. How so?

Read More

Video Game Streaming Surges in Popularity Due to Coronavirus Lockdown

Article | February 25, 2020

The global COVID-19 pandemic is brutalizing retailers and straining the world's healthcare systems. But it's proven to be a boon for one sliver of the video gaming industry. Interest in watching other people play video games has soared, boosted by a conspicuous lack of professional sporting events. Yes, that's esports -- professional video game playing -- but not just esports. Bored, stuck-at-home consumers have increasingly embraced the idea of just watching other gamers play non-tournament matches as well.

Read More

Spotlight

Adventure Works

Adventure Works is an American production company owned by Jeffrey Ashbrook. It specializes in theme park ride design and is responsible for designing and developing media for several of the largest entertainment properties in the world.

Events