How to Make Awesome Marketing Videos In-House on a Budget

| January 30, 2019

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With people spending on average 2.6 times more time on pages with video than without, there’s no doubt that making more videos should be a vital part of your content marketing strategy. Unfortunately, marketing teams often get caught up in the cost when talking about adding more video content. It simply takes too much money and too much time. But the good news is that marketing videos don’t have to cost thousands of dollars or hundreds of man-hours.

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CreativeDrive

CreativeDrive is a tech-based, global content production company offering one of the largest studio networks in the world. It is comprised of over 1,000 dedicated, accomplished creators, makers and doers. They are creative directors, photographers, directors, motion designers, software engineers and specialists. CreativeDrive combines technology, art and talent to offer custom, scalable solutions to clients while its proprietary platforms and built-in end-to-end technology guarantees transparency.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Stride Is Mirror’s Edge VR In Everything But Name

Article | June 4, 2021

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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VIRTUALIZATION

This time Amazon really does have Bond in its sights

Article | June 4, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | June 4, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Spotlight

CreativeDrive

CreativeDrive is a tech-based, global content production company offering one of the largest studio networks in the world. It is comprised of over 1,000 dedicated, accomplished creators, makers and doers. They are creative directors, photographers, directors, motion designers, software engineers and specialists. CreativeDrive combines technology, art and talent to offer custom, scalable solutions to clients while its proprietary platforms and built-in end-to-end technology guarantees transparency.

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