How to monetize mobile gaming data with Machine Learning

February 10, 2019

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In mobile gaming, marketing expenses are strongly correlated with the number of newly acquired customers. Simple rule: the more users you want to retain - more marketing expenses you need to bare. Data analytics, performance marketing or customer acquisition departments in mobile gaming industry trying to optimise marketing expense, keep existing customers (gamers), and monetize available data.

Spotlight

US Music Corp

U.S. Music Corp is based in Buffalo Grove, a suburb of Chicago IL., and manufactures two of the oldest guitar brands in the United States- Washburn Guitars and Oscar Schmidt Musical Instruments, in addition to other well known brands like: Parker Guitars, Randall Amplifiers, and Jay Turser Guitars. USM also distributes marquis brands: Marshall Amplification, Eden Bass Amps, Natal Drums, Hagstrom Guitars, Warwick Basses, Quik Lok Stands, and Profile Accessories. US Music is a subsidiary of Jam Industries, Ltd.

OTHER ARTICLES

Best Oculus Rift Fitness Games 2020

Article | April 22, 2020

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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MEDIA AND BROADCASTING

The productisation of music rights

Article | June 4, 2021

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

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Spotlight

US Music Corp

U.S. Music Corp is based in Buffalo Grove, a suburb of Chicago IL., and manufactures two of the oldest guitar brands in the United States- Washburn Guitars and Oscar Schmidt Musical Instruments, in addition to other well known brands like: Parker Guitars, Randall Amplifiers, and Jay Turser Guitars. USM also distributes marquis brands: Marshall Amplification, Eden Bass Amps, Natal Drums, Hagstrom Guitars, Warwick Basses, Quik Lok Stands, and Profile Accessories. US Music is a subsidiary of Jam Industries, Ltd.

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