How to monetize mobile gaming data with Machine Learning

| February 10, 2019

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In mobile gaming, marketing expenses are strongly correlated with the number of newly acquired customers. Simple rule: the more users you want to retain - more marketing expenses you need to bare. Data analytics, performance marketing or customer acquisition departments in mobile gaming industry trying to optimise marketing expense, keep existing customers (gamers), and monetize available data.

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OTHER ARTICLES

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KQED

Your Northern California NPR and PBS stations, offering a community-supported, non-profit alternative to commercial media.Through Public Television, Public Radio, Interactive, and Education, KQED provides citizens with the knowledge they need to make informed decisions; convene community dialogue; bring the arts to everyone; and engage audiences to share their stories. KQED helps students and teachers thrive in 21st century classrooms, and takes people of all ages on journeys of exploration—exposing them to new people, places and ideas.

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