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How will Augmented and Virtual Reality (AR/VR) impact your industry?

With the release of the latest devices, paired with superhuman supporting technology and content, augmented reality and virtual reality are intersecting with every aspect of our lives. This whole new ecosystem promises to offer a different lens in how we see and interact with the world whether at work, home or on the go.How are you preparing to integrate AR and VR into your existing products or processes?

Spotlight

44 Blue Productions

Founded by Rasha Drachkovitch and Stephanie Noonan Drachkovitch, unscripted powerhouse 44 Blue Productions is an award-winning producer of non-fiction and unscripted content whose series have aired on more than 20 domestic television networks and in more than 120 countries worldwide. As influencers of this storied generation of unscripted programming, 44 Blue’s creativity and sensibilities have made their mark on the nonfiction television landscape for decades.

OTHER ARTICLES
Technologies, Business

This time Amazon really does have Bond in its sights

Article | August 3, 2022

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Technologies, Business

The rise of the introverted salesperson

Article | July 20, 2022

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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Technologies, Virtualization

Hi-Res audio: It’s all about a maturing market

Article | July 27, 2022

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

Read More
Technologies, Business

AR in B2B Sales: What to Expect

Article | August 3, 2022

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

Read More
Technologies, Virtualization

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

Read More

The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

Read More
MORE ARTICLES

Spotlight

44 Blue Productions

Founded by Rasha Drachkovitch and Stephanie Noonan Drachkovitch, unscripted powerhouse 44 Blue Productions is an award-winning producer of non-fiction and unscripted content whose series have aired on more than 20 domestic television networks and in more than 120 countries worldwide. As influencers of this storied generation of unscripted programming, 44 Blue’s creativity and sensibilities have made their mark on the nonfiction television landscape for decades.

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Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

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Hipster Bait Launches to Bring Game Dynamics and Augmented Reality to Music Discovery

Hipster Bait Ltd. | June 26, 2020

Today, Hipster Bait a music discovery platform for people ready to rock, launched with a first of its kind mobile app for music discovery. Available on iOS and Android, the Hipster Bait mobile app sends players out into the real world to hunt down and capture unreleased, exclusive music using augmented reality and location-based technology. "Great music tracks are getting laid down every day but it's harder than ever to get that music out to people and make a living while doing it," explains Michael Tension, Co-Founder of Hipster Bait. "As artists, we can't rely solely on the algorithms of over-crowded streaming services. We need to find new ways for fans to experience music." Each week, Hipster Bait releases exclusive unreleased songs from emerging artists hidden across a network of physical locations. After a player finds the song and the artist is revealed, they can easily revisit the song in their cassette box and springboard to artist platforms.

Read More

Mobile AR Combat Game Reality Clash Begins Phased Global Rollout

vrfocus | January 17, 2019

Niantic’s Pokemon GO might be seen as the poster child for augmented reality (AR) videogames on mobile, but there are plenty of other looking to usurp the title from its podium. Today, Reality Gaming Group has announced the long-awaited arrival of its more ambitious combat experience, Reality Clash, for iOS and Android devices.Using Apple and Google’s latest ARKit and ARCore technologies, Reality Clash is set in an underground world of cryptocurrencies and hackers, where players can navigate a 3D map to defend key parts of their own real-world town, city or village competing in real-time battles, mine for resources, and build or customise unique guns.Fights can be team-based, made up of 200 people, or if no players are nearby then a user is able to engage in combat with bot players which are scattered across the map for continuous gameplay opportunities.“After months of development, our pioneering new game is literally a Reality,” said Reality Gaming Group’s Co-Founder Tony Pearce. “We’ve had thousands of Beta testers providing us with feedback and we’re delighted that we have a game in Reality Clash that is as fun and engaging as it is technically advanced.

Read More

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Hipster Bait Launches to Bring Game Dynamics and Augmented Reality to Music Discovery

Hipster Bait Ltd. | June 26, 2020

Today, Hipster Bait a music discovery platform for people ready to rock, launched with a first of its kind mobile app for music discovery. Available on iOS and Android, the Hipster Bait mobile app sends players out into the real world to hunt down and capture unreleased, exclusive music using augmented reality and location-based technology. "Great music tracks are getting laid down every day but it's harder than ever to get that music out to people and make a living while doing it," explains Michael Tension, Co-Founder of Hipster Bait. "As artists, we can't rely solely on the algorithms of over-crowded streaming services. We need to find new ways for fans to experience music." Each week, Hipster Bait releases exclusive unreleased songs from emerging artists hidden across a network of physical locations. After a player finds the song and the artist is revealed, they can easily revisit the song in their cassette box and springboard to artist platforms.

Read More

Mobile AR Combat Game Reality Clash Begins Phased Global Rollout

vrfocus | January 17, 2019

Niantic’s Pokemon GO might be seen as the poster child for augmented reality (AR) videogames on mobile, but there are plenty of other looking to usurp the title from its podium. Today, Reality Gaming Group has announced the long-awaited arrival of its more ambitious combat experience, Reality Clash, for iOS and Android devices.Using Apple and Google’s latest ARKit and ARCore technologies, Reality Clash is set in an underground world of cryptocurrencies and hackers, where players can navigate a 3D map to defend key parts of their own real-world town, city or village competing in real-time battles, mine for resources, and build or customise unique guns.Fights can be team-based, made up of 200 people, or if no players are nearby then a user is able to engage in combat with bot players which are scattered across the map for continuous gameplay opportunities.“After months of development, our pioneering new game is literally a Reality,” said Reality Gaming Group’s Co-Founder Tony Pearce. “We’ve had thousands of Beta testers providing us with feedback and we’re delighted that we have a game in Reality Clash that is as fun and engaging as it is technically advanced.

Read More

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