How Xbox's big Game Pass gamble could shape the future of the gaming industry

September 5, 2019

Over the next week, Microsoft will release a new Gears of War game. The advent of Gears 5 is not exactly a shock in and of itself. The muscular sci-fi shooter is a 30m selling franchise that has made its creators over $1bn in revenue and partly drove the success of the Xbox 360 console. It has inspired a slew of comic books and novels. A sequel in the sequel-loving video game industry? Who would have thought it. But Gears 5 carries a significant weight on its broad shoulders. While it may be appearing at the tail end of the Xbox One console’s life-cycle.

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42West

With unparalleled experience, access, and judgment, 42West is one of the entertainment industry’s leading, independent public relations agencies. Owned and run by three partners—Leslee Dart, Amanda Lundberg, and Allan Mayer—42West is a full-service, bicoastal firm with professional capabilities encompassing entertainment, multicultural and digital marketing as well as talent publicity and strategic communications.

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The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | April 11, 2020

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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MEDIA AND BROADCASTING

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

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Netflix versus Amazon Prime Video – depth versus breadth

Article | June 10, 2021

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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42West

With unparalleled experience, access, and judgment, 42West is one of the entertainment industry’s leading, independent public relations agencies. Owned and run by three partners—Leslee Dart, Amanda Lundberg, and Allan Mayer—42West is a full-service, bicoastal firm with professional capabilities encompassing entertainment, multicultural and digital marketing as well as talent publicity and strategic communications.

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