How YouTube’s Domination of Streaming Clips the Market’s Wings

January 3, 2019

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The Article 13 debate that shaped so much of the latter part of 2018 will continue to play an important role throughout 2019 while European and then national legislators deliberate on the provision and the wider Digital Copyright Directive of which it forms a part. Regular readers will know that MIDiA first highlighted the risk of unintended consequences of Article 13. Today we present the case for the impact YouTube has on the broader streaming market, driven by the advantages of its unique licensing position. (This is a complex and nuanced topic with compelling evidence on both sides of the debate).To illustrate YouTube’s impact on the streaming market this post highlights a few of the findings from a new MIDiA report: Music Consumer Behaviour Q3 2018: YouTube Leads the Way But At What Cost?

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Monami Entertainment

Monami Entertainment is a multi-faceted boutique entertainment company specializing in talent management, brand development and film/television production. Founded by Mona Scott-Young, Executive Producer of VH1′s Love & Hip Hop franchise, Monami Entertainment was created on the premise of maintaining Scott-Young’s track record for success while expanding the scope of service beyond music to encompass all areas of the entertainment business.

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