https://pocketsizedhands.com/blog/tags/360-video/

| April 5, 2019

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Marketing is one of the most important aspects of a business. A good marketing campaign can make your product a roaring success and a bad one can make your business live on in infamy. The technology of today has also changed how we as consumers engage with marketing content with the circulation of viral media, hashtags and the like. Recently, there has been a surge in the use of AR and VR as marketing tools as the new technology allows you to engage the customer in new and immersive ways. Here are a few ways that your business could leverage AR and VR in your marketing strategy.

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Government Matters Media

Government Matters Media is the premier news organization dedicated to creating high quality video content and thought leadership for the federal marketplace – civilian & defense. Government Matters Media not only has the ability to produce high quality content but is also the only outlet that has the platform to distribute this content across broadcast and digital channels throughout the United States and around the world.

OTHER ARTICLES

Will the pandemic give a boost to virtual reality?

Article | March 25, 2020

High-end virtual reality headsets have been available for years now. But even as the technology has improved immensely, it’s never managed to lure people away from the real world. Devices are bulky and pricey, and the VR experience often isn’t as great as its made out to be. Now with the coronavirus pandemic spreading rapidly across the globe, there’s cause to rethink VR tech. But is being cooped up at home enough to get people to turn to VR when screens often suffice for gaming and chatting?

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Streaming continues to boost US music industry growth

Article | March 1, 2020

The US music industry posted its fourth straight year of double-digit growth in 2019 to generate $11.1-billion in revenue, an industry tracker said, citing the continued domination of streaming. The year's total revenue jumped 13 percent, the Recording Industry Association of America said in its annual report, with streaming accounting for $8.8-billion, nearly 80 percent of the sum. The RIAA said paid subscriptions to streaming services like Spotify and Tidal contributed the largest share and marked the largest source of revenue growth -- up 25 percent versus 2018.

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VR Headsets of the Future Might Be Made With Mirrors?

Article | June 4, 2020

Do you get headaches or feel nauseous while using VR headsets? About 20% of people do. Even if VR headsets don’t cause you physical discomfort, you might feel that your virtual worlds seem flat..That’s because they are flat. VR headsets using close-to-eye displays rely on lenses. While a lot of cool technology goes into them, they really work a lot like television or computer screens. Advancements like eye-tracking and autofocus try to fix these problems. But, they’ll never work. At least not according to Doug Magyari. Magyari and Immy, his company based in Troy, Michigan, believe that they have the solution: VR headsets that don’t use lenses.

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Why Losing Activision and Bethesda Is a Major Blow to NVIDIA's Streaming Ambitions

Article | March 4, 2020

How did this happen? To understand, you need to know how NVIDIA's video-game streaming service works. Video game fans are used to console and PC gaming where games are usually purchased once and then played on specific hardware: Xbox games for Microsoft's (NASDAQ: MSFT) Xbox, PlayStation games for Sony's (NYSE: SNE) PlayStation, and PC games on (of course) a PC. To play on a different type of machine, customers usually have to purchase the game again. This model informed Stadia's cloud gaming economy, which requires customers to purchase games if they want to play them on Stadia.

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Spotlight

Government Matters Media

Government Matters Media is the premier news organization dedicated to creating high quality video content and thought leadership for the federal marketplace – civilian & defense. Government Matters Media not only has the ability to produce high quality content but is also the only outlet that has the platform to distribute this content across broadcast and digital channels throughout the United States and around the world.

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