Huawei New-Generation 4K/8K-Oriented Media Fabric Solution White Paper

| October 11, 2018

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The content production process in a TV station consists of three parts. The front end receives camera input signals, external signals, and local ingesting programs. The video is transmitted through the SDI switching matrix of the studio, OB van, master control, and recording domain. The back end implements 4K signal processing and provides continuous presence displayAs a key part of UHD content production, the SDI switching matrix has multiple disadvantages, such as difficult maintenance & capacity expansion and technical closure, which severely restrict the industry development.

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Coolfire Studios

Coolfire Studios is a content creation studio producing for brands, as well as broadcast and digital networks. We go beyond the traditional production company by driving digital and social engagement to help ensure the success of content we produce.

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The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Analysts: Home Entertainment ‘Virus’ Bump Could Be Short-Lived

Article | March 18, 2020

With studios shuttered and live sports on indefinite suspension due to the threat of the coronavirus, home entertainment options ranging from broadcast and pay-TV, transactional VOD, DVD and streaming video are projected to see at least short-term bumps in viewership and revenue during the “social distancing” period, according to media analysts. Nielsen reports “TV usage” in South Korea, Italy and the United States increased double digits during the initial weeks of the virus. Nielsen’s classification includes broadcast/pay-TV, VOD, AVOD, SVOD and the DVR.

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New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Coolfire Studios

Coolfire Studios is a content creation studio producing for brands, as well as broadcast and digital networks. We go beyond the traditional production company by driving digital and social engagement to help ensure the success of content we produce.

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