Entravision | February 21, 2023
Entravision, an advertising, media, and technology solutions provider, has recently launched its new solution Entravision Plus, enhancing the local Hispanic reach of companies through connected TV, CTV, and over-the-top OTT, streaming. It leverages performance-based data insights from Spanish-language publishers to optimize digital advertising outcomes.
It has added Entravision Plus to its full suite of digital solutions for OTT, CTV, digital audio ads, display ads, SEM, digital out-of-home, Facebook, Instagram, TikTok, YouTube Ads, Branded Content and Email Marketing, along with its television and radio services. It was found that about 90% of Hispanic consumers stream video on smart devices. This data is approximately 10% more than the video streaming behavior of non-Hispanic consumers. Additionally, on average, the Hispanic consumer spends about 26 hours per month on online video-watch. This states that they spend approximately seven hours more watching videos online than U.S. consumers on average. These statistics show that the rising Latino local household consumers can be targeted and reached through television advertising and Entravision Plus online video products.
General Manager of Entravision US Digital, Jessica Martinez, said, “Advertisers need to reach their consumers. We can now offer our clients the ability to reach consumers not only through our television and radio assets, but also through an array of digital products.” She added, “Entravision Plus – our newest offering – provides advertisers with unique targeting, competitive ad separation and insightful analytics to reach all segments of the Latino consumers. We are excited to provide this premium solution, along with television and radio, to meet the needs of an evolving market. By leveraging Entravision Plus, we anticipate that our customers’ businesses will stand out and grow faster than ever before.”
(Source – Business Wire)
Headquartered in Santa Monica, California, Entravision, an advertising company, provides solutions for digital marketing, social commerce, CTV, application performance, audio programmatic services, Latam, VAS, user acquisition, growth, marketing automation, local marketing, content marketing, data services, mobile advertising and marketing, and media networking. It has been connecting advertising brands with consumers through media, ad tech, commerce and advertising solutions on different platforms and publishers. It partners with companies like TelevisaUnivision, LinkedIn, Spotify, Twitter, Facebook, TikTok and Grab for sales operations and financial and commercial services.
Deezer | February 20, 2023
Deezer, an independent music streaming platform, has recently announced its long-term partnership with Sonos, empowering the brand's radio streaming service, Sonos Radio, and subscription service, Sonos Radio, with a large music catalog designed according to the choices of Sonos' customers. In addition, it focuses on partnership-led expansion for business growth in the U.S. and global markets.
Deezer will deliver key services like about 90 million music tracks catalog, business intelligence and data, reporting and royalty management, licensing, metadata and strategic collaboration for monetization and growth for Sonos Radio and Sonos Radio H.D. In addition, as a key innovation partner to Sonos, it is launching a high-definition streaming offering and a new application interface with Sonos Voice Control.
It features an A.I.-based engine recommendation, Flow, on the Sonos interface, enabling listeners to play music based on their moods. Both companies would serve Germany, France, the U.K., and the U.S. with other countries worldwide. Additionally, it will support continuous innovation to enhance the Sonos music experience, discovering new ways to search for music and soundtrack that customers would love to listen to.
CEO of Deezer, Jeronimo Folgueira, said, "This is the start of a very exciting journey for Deezer and Sonos. Through this partnership Deezer can reach new listeners in major markets around the world, including the U.S." He added, "Sonos has revolutionized the way we enjoy music and audio in our homes, with exceptional multi-room speakers, fantastic sound quality and thoughtfully curated Sonos Radio services. We can't wait to play a key role in expanding this great customer offering."
(Source – Cision PR Newswire)
CEO of Sonos, Patrick Spence, said, "Delivering a best in class branded content experience for our customers is an essential part of our long-term growth strategy and Deezer continues to be an excellent partner for supporting our ambitious goals to help the world listen better." He added, "As a pioneer in music streaming, Deezer has a proven track record in developing and growing a music service globally and I look forward to working together to improve the overall listening experience for our customers."
(Source – Cision PR Newswire)
Headquartered in Paris, Deezer, a music platform, has been connecting technology, music, and innovation since 2007. It supports more than 80 hardware integrations and 45 partners worldwide with its partnership-based market expansion strategy. It strives for a competitive product, innovation, and expertise for the editorial and music industry. It offers services for content curation, artist relations, streaming technology, lossless HiFi audio, live streaming, recommendation technology, music for home space, mobile, music streaming, social music, and the internet. Providing about 90 million tracks in 180 countries, it defines standards in the music industry.
Movella | February 17, 2023
Movella, a full-stack services provider for the digitalization of movement, has recently announced early access to its new live-streaming software platform called OBSKUR. It is a platform that provides tools for interactive experiences during live streams on sites like Twitch.
The platform is an all-in-one solution for content creators, offering tools assisting them in monetizing and adding features like 3D characters, creative environments, and interactive elements into their streams without any requirement for technical expertise. Giving early access is important for OBSKUR, providing a chance for the development and upgradation of its product features. It will also allow a selected group of users to test the platform and provide their valuable feedback on the platform so that OBSKUR would innovate and cater to the needs of its users.
Its offering OBSKUR represents its dedication to the democratization of content creation and animation. The distribution of OBSKUR will be through the Epic Games store, which will give it exposure to the huge user base, market support and update system and will help to focus more on software development.
CEO of Movella, Ben Lee, said, "We are thrilled to have OBSKUR enter the early access phase." He added, "At Movella, we enable the digitization of movement, and OBSKUR is a perfect extension of this for the livestreaming market. The OBSKUR platform gives users the ability to produce truly engaging and interactive livestream events, and we can't wait to see the amazing content that will come from this."
(Source – Globe Newswire)
Headquartered in Henderson, Nevada, Movella, a company of information technology and services, has been providing full-stack services of software, sensors, and analytics for the digitization of movement since 2009. It strives for innovation in the fields of entertainment, automation and mobility markets, health, and sports. It enables its clients to monetize the value of movement and provide actionable insights through data. It partners with brands like Electronic Arts, Netflix, Toyota, Siemens, EPIC Games, 20th Century Studios and sports organizations. It provides solutions for analyzing, capturing, and sensing the motion and states of being.