Inside the Battle for the Future of Sports Betting

| April 9, 2019

article image
This spring, Americans will spend $8.5 billion indulging in a time-honored vice: wagering on college basketball games.March brought with it “March Madness,” the three-week-long avalanche of upsets and buzzer-beaters that is the NCAA Men’s Basketball Tournament. And with March Madness comes bets, brackets, office pools, and, of course, lost employee productivity—up to $13.3 billion worth of it, according to outplacement firm Challenger, Gray & Christmas.

Spotlight

Saffron Digital

Saffron Digital is a best-in-class, cloud-based digital content management and delivery platform for providing premium multi-platform OTT services. The Company’s state-of-the-art OVP, MainStage, is an industry-leading end-to-end platform for the distribution of digital video, featuring content preparation including video transcoding, a backend content management system, storefront services coupled with a digital locker for consumer purchases, a secure DRM player for high-quality playback and a multi-platform application framework.

OTHER ARTICLES

What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

Read More

You Could Download Video Games From the Radio in the 1980s

Article | March 8, 2020

Nowadays, if you want to play a new video game, it means shelling out 60 bucks online or in-store. In the late 1970s and 1980s, you could just turn on your radio to get a brand new video game sent to your computer. This may seem like a fairly advanced capability for a time before wi-fi, but thanks to the ways that early computers were designed, it was commonplace. To understand how this was possible, we need to step back into the groovy 1970s. In 1977, the world's first microprocessor-driven PCs were released. These were the Apple II, the Commodore PET, and the TRS-80. All these machines had one thing in common – they used audio cassettes for storage.

Read More

Netflix reigns over Amazon Prime Video, Hulu and Disney+ as most popular streaming service

Article | March 26, 2020

The coronavirus is forcing more people to stay home these days. And with all of them looking for ways to stay busy and entertained, streaming video services are an obvious option. But with all the choices out there, which services are the most popular, and how do people juggle them all? A survey from HighSpeedInternet.com sheds some light on where consumers go to stream their favorite shows. Based on a recent survey of 500 people in the US, HighSpeedInternet.com found that Netflix, Amazon Prime Video, Hulu, and Disney+ were the most popular streaming services in the country. But among them all, Netflix came in first place, chosen by 47% of the respondents as the one they would pick if they could select only one.

Read More

Blockchain is revolutionizing the entertainment industry

Article | February 27, 2020

Over time we have seen various sectors and industries to take advantage of the opportunities provided by the technology blockchain. However, there are certain sectors that are just beginning to explore these benefits, and one of them is the media of communication and entertainment. In an industry known for based on relationships and contacts, it is not hard to see that the creators are at a disadvantage due to the constant intermediaries or beneficiaries of hidden. And it is very rare that an artist will teach you about business, law or finance before entering in this world.

Read More

Spotlight

Saffron Digital

Saffron Digital is a best-in-class, cloud-based digital content management and delivery platform for providing premium multi-platform OTT services. The Company’s state-of-the-art OVP, MainStage, is an industry-leading end-to-end platform for the distribution of digital video, featuring content preparation including video transcoding, a backend content management system, storefront services coupled with a digital locker for consumer purchases, a secure DRM player for high-quality playback and a multi-platform application framework.

Events