Is OTT Growth Stymied By Ad Measurement Troubles?

| March 15, 2019

article image
Digital media news source eMarketer reviewed the report and concludes that, despite OTT’s surge, “this amount is still small when compared with the $69.2 billion that will be spent on linear TV.”It could be bigger. However, eMarketer declares: “For some advertisers, measurement challenges prevent them from investing more in OTT.” According to a report released in January by Winterberry Group, ad spending on over-the-top streaming video is poised to grow to $2.6 billion in 2019 — a 20% rise from last year.

Spotlight

Nordisk Film

NORDISK FILM is a Nordic entertainment company and has been part of the Danish film history for more than 100 years. Nordisk Film develops, produces and markets films and TV-drama across the Nordic region as well as providing production and post-production facilities for film producers. The company operates the leading cinema chain in Denmark and Norway and is also responsible for the distribution of PlayStation products in the Nordic and Baltic countries.

OTHER ARTICLES

PlayStation VR on the PS5 could ditch Move controllers for finger-tracking

Article | February 19, 2020

Sony got good mileage out of its PlayStation Move motion controllers, which it introduced for the PS3 generation. But it could be moving to something more akin to the Valve Index controller for the upcoming PlayStation 5. A patent application published this month suggests finger-tracking technology could come to the system, possibly for use with PlayStation VR. The application, which was first filed in 2018, is for a hand-worn device that includes sensors to detect individual fingers. A “sensor support” unit is located in the middle and is adjustable to accommodate different hand sizes.

Read More

Elon Musk: Starlink latency will be good enough for competitive gaming

Article | March 11, 2020

SpaceX's Starlink satellite broadband will have latency low enough to support competitive online gaming and will generally be fast enough that customers won't have to think about Internet speed, Elon Musk said at a conference yesterday. Despite that, the SpaceX CEO argued that Starlink won't be a major threat to telcos because the satellite service won't be good enough for high-population areas and will mostly be used by rural customers without access to fast broadband.

Read More

Super-bundle plans reportedly missing from Apple Music’s new deals

Article | March 14, 2020

This is the ‘super-bundle’ that we (and the wider industry) have been speculating about ever since Apple revealed plans to launch subscription services for video, news and games – Apple TV+, Apple News+ and Apple Arcade respectively. From Apple’s point of view (not to mention its customers’) a single, discounted subscription covering its range of services makes a lot of sense. Music rightsholders are wary, however, with plenty of uncertainty around how the royalties from such a super-bundle would be divided between the different forms of entertainment.

Read More

Redbox enters the free, ad-supported streaming market

Article | February 17, 2020

Redbox has entered the ad-supported streaming market with the launch of Redbox Free Live TV. The company, best known for its DVD rental kiosks, has been dabbling with streaming for years as consumer demand for DVD rentals has simultaneously declined. But despite its name, Redbox’s new streaming service isn’t offering “live TV” similar to what you’d get on a TV streaming service like YouTube TV or Hulu with Live TV. Instead, the new service offers a curated set of ad-supported movies and TV shows, similar to The Roku Channel, IMDb TV or TiVo Plus, for example.

Read More

Spotlight

Nordisk Film

NORDISK FILM is a Nordic entertainment company and has been part of the Danish film history for more than 100 years. Nordisk Film develops, produces and markets films and TV-drama across the Nordic region as well as providing production and post-production facilities for film producers. The company operates the leading cinema chain in Denmark and Norway and is also responsible for the distribution of PlayStation products in the Nordic and Baltic countries.

Events