Is VR really in decline?

April 1, 2019

article image
VR was first introduced to the world in the early 1990s. It looked like it was about to explode commercially at the beginning of 2017. But has it performed as expected? Lyon, France-based industry insights company Report Linker conducted research on the virtual reality trend to find out if the predictions were true. Its results show that awareness, opinions, and adoption have declined. The near future does not look so pretty for VR.Although North America is the biggest commercial investor in AR and VR (as of the end of 2017), the fact is that currently the technology is not at the forefront of the everyday American's mind.

Spotlight

Local Media San Diego

Local Media San Diego is an innovative radio broadcasting, digital media and event company located in San Diego, California. Local Media San Diego produces some of the biggest lifestyle events, promotions, and concerts in the San Diego area each year. Taco Fest, Ye Scallywag, BeerX, X-Fest, WREX The Halls, Cruise for the Cause, Freestyle and Love Jam, to name a few. Each are attended by 5,000-10,000 people.

OTHER ARTICLES

Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

Read More

4 Stocks To Buy To Invest in Virtual Reality

Article | June 13, 2020

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

Read More
MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

Read More
VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

Read More

Spotlight

Local Media San Diego

Local Media San Diego is an innovative radio broadcasting, digital media and event company located in San Diego, California. Local Media San Diego produces some of the biggest lifestyle events, promotions, and concerts in the San Diego area each year. Taco Fest, Ye Scallywag, BeerX, X-Fest, WREX The Halls, Cruise for the Cause, Freestyle and Love Jam, to name a few. Each are attended by 5,000-10,000 people.

Events