SOLUTIONS, INDUSTRY MARKET
Brandlive | February 01, 2023
One of the top video-led marketing events companies, Brandlive, recently announced two new solutions for event professionals and marketers. The two new solutions include Greenroom for iOS and Greenroom Recording Studio. Brandlive is a company that makes video-based webinars and events more interesting. It is already empowering presenters with its suite of event and creator platforms. The company's newest solutions expand on its video production studio in the cloud, Greenroom.
Brandlive's integrated production software Greenroom now brings cinematic power into the presenter's pocket. One of the two new solutions added, the Greenroom app for iOS takes advantage of the world's most well-known and powerful camera, the iPhone. Before, the native Greenroom iOS app, the solution was only available on desktop browsers. It has better video quality than webcams, and presenters can use it whenever convenient. Greenroom for iOS takes away the fear that speakers will mess up their technology and gives them more confidence so they can focus on providing a powerful and impactful message. Using iPhone's cinematic mode, Dolby Vision technology and ProRes, the solution supports 24-frames-per-second, 4K resolution, live streaming, recordings, and multi-cam setup.
Greenroom's new cloud-based Recording Studio feature set by Brandlive helps marketers easily make agency-quality content for webinars, events, and important work moments. The Recording Studio helps to streamline the recording process and make it easy to mix recorded and live content for the perfect show creation on a shot-by-shot and segment-by-segment basis. The solution simplifies with the help of powerful presenter tools, including a teleprompter, scripts, and visual cues. The presenters can now present at their best and deliver the right message without flaws. The solution eliminates the upload and downloads and makes it a simple drag and drop in a click. Organizers can layer graphics, overlays, titles, animations, and music to transform boring webinars, product launches, and marketing events into something memorable for the people.
An enterprise software platform and service provider, Brandlive helps marketing events that bring elevated engagement with the help of high-quality video, which is from webinars to customer summits to internal town halls. Brandlive is a highly preferred platform for many Fortune 500 customers and has supported over 25000 events reaching 20+ million viewers since 2020. In addition, Fast Company magazine puts Brandlive at the top of the list of the 10 Most Innovative Live Events Companies of 2021 because of the launch of its easy-to-use video-making tool, Greenroom.
TECHNOLOGIES, MEDIA AND BROADCASTING
VIZIO | January 27, 2023
On January 26, 2023, VIZIO launched a suite of updated features in its TV and mobile app interfaces to make them more user-friendly.
VIZIO's Auto-update 2023 offers easy navigation, shortcuts to the Quick Menu, recent apps, and WatchFree+ Mini Guide for selected VIZIO TV owners. Similarly, the new VIZIO mobile app, accessible over Android and iOS, provides a time-saving feature with quick access to simple content discovery, voice control, WatchFree+, and subscription-management tools.
Kaitlyn Collins, Vice President of Product Marketing for VIZIO, stated, "At VIZIO, the customer experience has been and always will remain the primary focus of everything we do." She adds, "We are dedicated to providing exceptional value with our products, even beyond the original purchase. By delivering new features and capabilities to VIZIO users with our free AutoUpdates, we amplify the value of our TV lineup."
(Source – Business Wire)
Steve Yum, Vice President of Product Management at VIZIO, remarked, "The redesign of our highly rated VIZIO Mobile app is a direct reflection of our commitment to deliver the best user experience for millions of users who start their entertainment journey with VIZIO on their smartphones." He added, "VIZIO Mobile has everything you need to control your VIZIO TV, plus additional features that extend the value of VIZIO products across the board."
(Source – Business Wire)
Headquartered in Orange County (California), VIZIO has been one of America's leading TV and sound bar companies since 2002. The company's goal is to provide consumers with products that serve as the nerve center of the connected home through its ability to deliver exciting lifestyle enhancements and immersive entertainment. With its innovative Smart TVs and robust SmartCastTM operating system, the company is shaping the future of television. It also has a variety of cutting-edge sound bars available to provide its customers with a more immersive listening experience.
Tinuiti | January 25, 2023
On January 24, 2023, Tinuiti, the largest independent performance marketing firm, announced that it acquired Ampush, a leading growth marketing agency focused on social platforms that provide end-to-end performance creative and customer acquisition capabilities.
The third acquisition since 2021 strengthens Tinuiti's industry-award-winning paid social capabilities and gives customers access to unique end-to-end social, creative, and measurement capabilities that use data through industry-differentiated technology.
Ampush, founded in 2010, gained fame by helping digitally native firms create suitable customer bases. The Ampush tech stack and social capabilities have shown the capacity to leverage unique technologies and methods to match people with businesses.
New Mountain Capital facilitated this transaction for Tinuiti, while PALAZZO served as Ampush's exclusive financial advisor. The acquisition's new offerings for Tinuiti's clientele include performance-driven creative for social, conversion-roadmap customization, and strategy-unlocking analytics.
Zach Morrison, CEO at Tinuiti, remarked, "With Tinuiti's acquisition of Ampush, we're unlocking a new level of social capabilities for clients designed not only for today's landscape, but for long term success - an end-to-end offering with expertise that combines creative with differentiated landing page technology and data. Not only are they the right business fit, they are also the right cultural fit who shares similar values and core philosophies for creating employee happiness and establishing an environment that empowers its employees with a culture of ownership."
(Source – Cision PR Newswire)
Tinuiti and Ampush have a lot in common regarding corporate culture and their business philosophies. Both organizations value employee happiness as a key performance indicator and place a premium on fostering a culture of ownership in the workplace. Ampush's robust roster of industry experts and excellent executives is evidence of the company's shared values and dedication to keeping and attracting talent.
Tinuiti is the largest independent performance marketing agency across streaming TV and the triopoly of Google, Facebook, and Amazon. With over 1,000 people and $3 billion in digital media under management, Tinuiti has established itself as the industry leader in this space. It has a lot of experience in many areas, such as search and social media, Amazon and other online marketplaces, mobile applications, customer relationship management, email marketing, and more. The company knows that achieving success requires a combination of strategy and channel specialization. Each solution is implemented utilizing GAMMA, Tinuiti's performance planning framework, and is made possible by Mobius, the company's unique suite of marketing analytics and media activation technology.