Live Intelligent Closed Captions for Broadcast Networks

| April 9, 2018

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With the news moving at lightning speeds, consumers are more tuned into current events than ever while media companies are challenged to keep pace. Broadcast networks are under intense pressure to respond quickly to breaking news, world events, and sporting games in order to satisfy consumer demand for instant, quality digital experiences.

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The Studio London

At The Studio we create tailored branded content at scale with a hand selected approached to influencer marketing. We have a 360 offering – people, service and platform.An experienced team who were there at the dawn of influencer marketing. The talent team with a black book of over 800 influencers. The creative team for idea and strategy. The project management team for execution and servicing. The production team to brings stories to life.

OTHER ARTICLES

More Than 1 Million Steam Users Now Have A VR Headset: Here’s Which Ones

Article | April 1, 2020

More Steam users have a VR headset than an RTX 2080 Ti or than use Linux. At current growth, it shouldn’t be long before more Steam users use a VR headset than have a 4K primary monitor. Consumer VR is still a relatively new technology. The Oculus Rift and HTC Vive were released just four years ago, with the latter launching at $800 including controllers. Today you can get a similar experience for $400 or even lower. As hardware gets cheaper and better and more must-have VR games emerge, this percentage should steeply rise throughout this decade.

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Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Spotlight

The Studio London

At The Studio we create tailored branded content at scale with a hand selected approached to influencer marketing. We have a 360 offering – people, service and platform.An experienced team who were there at the dawn of influencer marketing. The talent team with a black book of over 800 influencers. The creative team for idea and strategy. The project management team for execution and servicing. The production team to brings stories to life.

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