Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Live Sports TV Executive Predictions
As we all start to come out of the pandemic and its effects, we see distributed workflows being the normal standard of operations more and more. Distributed workflows go hand in hand with cloud production where we are not dependent on a physical rack room of gear. Due to the chip shortages, we are definitely seeing in the audio industry an acceleration in software designed solutions. More and more solutions are going to depend on common computing infrastructure in order to handle the ever increasing demand of products that just simply cannot be manufactured. This change is only going to strengthen the move to the cloud
and the distributed workflow in audio and video production. 

Working with cloud-based production brings so much more flexibility to the table. Flexibility in design, flexibility in costs, and flexibility in staffing. With the distributed workflow model, we simplify so many of our logistics for an event. We will see more opportunities where we can use our best talent for the position multiple times a week instead of wasting a day or two traveling to a site. The bigger part of all of this change is the higher quality of life our employees can enjoy. We made this change to a distributed workflow almost 5 years ago and it has resulted in happier employees along with more productivity. The pandemic accelerated the process to the masses. Cloud workflows along with distributed workers where possible are here to stay.

Spotlight

Madison Square Garden Entertainment Corp.

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment. The Company presents or hosts a broad array of events in its diverse collection of venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and The Chicago Theatre.

OTHER ARTICLES
Technologies, Business

3 Applications of AI in the Entertainment Industry

Article | August 3, 2022

The advent of artificial intelligence (AI) in the entertainment industry has automated time-consuming mundane tasks and increased proficiency in delivering winning content to drive engagement. Production businesses can make informed decisions on marketing and advertising because AI can examine critical data and provide important insights into consumer behavior. Let us look at three other important applications of AI in the entertainment industry: Content Personalization Made Easy Streaming websites like Spotify and Netflix contribute content that attracts a diverse audience with different tastes and choices. They are adopting AI and machine learning algorithms to analyze individual user performance and demographics to promote content that users are interested in. Such personalized content recommendations create audience engagement. AI also helps optimize video quality based on how fast the internet is in a certain place so that streaming works without buffering. Streamlined Movie Production Processes The movie production process is time-consuming and complex. Using AI can help automate processes like sound production, storyboarding, scheduling, and pre-production tasks. It can also automatically sync and group filmed clips. Machine learning has graphics and visual effects that can be used to make fictional characters look better. Subtitle Generation for International Communications Content publishing businesses need to cater to an audience from various regions. Multilingual subtitles make this interaction easier. Manual transcription is time-consuming and requires expensive human resources that businesses cannot afford. Also, human error and variable efficiency are issues that can tamper with customer experience. Any kind of delay in presenting subtitles can put the audio-video-subtitles out of sync. AI prevents such mishaps through speech and vocabulary integration in conversations using neural interfaces. Last Words Apart from the implementation of AI in entertainment, the development of Augmented Reality (AR) and Virtual Reality (VR) apps will make the customer experience immersive and captivating. Moreover, AI-based chatbots can be used for promotional operations for books, films, artists, and TV shows. Platforms in the entertainment sector involve AI to efficiently enhance user engagement and production rates.

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Technologies

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | January 19, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Technologies, Virtualization

B2B Movie Placements: What to Expect?

Article | August 2, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Media and Broadcasting

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Spotlight

Madison Square Garden Entertainment Corp.

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment. The Company presents or hosts a broad array of events in its diverse collection of venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; and The Chicago Theatre.

Related News

Applications

TelevisaUnivision and Charter Communications Announce Strategic Renewal, Expanding Distribution of Linear Networks

Charter Communications | January 25, 2024

TelevisaUnivision and Charter Communications, Inc. (NASDAQ: CHTR) today announced a multi-year agreement to extend and expand their partnership. This agreement provides Spectrum customers with continued access to the most-watched Spanish-language news, sports and entertainment programming in the country. The modern deal framework is designed to enhance Spectrum's ability to serve the massive U.S. Hispanic audience with expanded access to an unprecedented amount of Spanish-language content. As part of the arrangement, TelevisaUnivision will create a new ad-supported premium subscription version of ViX, set to launch later this year. It will be available at no additional cost to Spectrum customers who receive TelevisaUnivision channels as part of their Spectrum TV Select or Mi Plan Latino packages. ViX's "Premium with Ads" offering will give viewers access to the entire ViX Premium content offering, including exclusive original series, novelas, comedies, movies, thousands of live exclusive soccer matches and tens of thousands of hours of library content with a moderate advertising load. The combination of ViX's premium streaming programming with TelevisaUnivision's market leading linear channels will create an unmatched Spanish-language content offering available to Spectrum customers at no incremental cost. In addition to giving Spectrum customers access to the forthcoming ad-supported premium version of ViX, the agreement enhances Charter's flexibility to offer its video customers high-value linear and over-the-top TV packages. TelevisaUnivision's U.S. channels will be included as an integral launch partner in a new, innovative, low-cost Spanish-language internet-delivered video package that Spectrum will launch in the coming months. "We're pleased to enter into an innovative deal with Charter that underscores a shared commitment to the growing Hispanic market and prioritizes their needs and interests, ensuring TelevisaUnivision's leading content remains available to viewers for years to come," said Mike Angus, Executive Vice President, Global Distribution and Streaming Partnerships at TelevisaUnivision. "This deal demonstrates the value we can deliver to our partners and consumers by continuing to invest in both the linear and streaming platforms to create a complementary Spanish-language content ecosystem." "We appreciate TelevisaUnivision's willingness to fully support our new distribution framework, which is good for customers and a significant step forward for the video ecosystem," said Tom Montemagno, Executive Vice President, Programming Acquisition for Charter. "With this agreement, our customers will continue to enjoy access to TelevisaUnivision's extensive Spanish-language programming, including entertainment and live sports, across multiple platforms. This furthers our goal of providing value to customers by including streaming apps with Spectrum services." Spectrum provides customers with access to TelevisaUnivision's networks, including Univision, UniMás, Galavisión, TL Novelas, TUDN, FOROtv, Bandamax, De Película, De Película Clasico, Telehit and Telehit Música. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com. About Charter Communications Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks.

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Solutions

Consello Group Announces the Launch of Strive

PR Newswire | January 15, 2024

The sports and entertainment industries are being transformed by emerging technologies, the globalization of leading brands and the institutionalization of ownership. Within this rapidly changing environment, Consello Strive will seek to empower those investing in or commercializing assets in the sports, media, and entertainment arena to maximize their business potential and create the highest sustainable value. Consello will advise on how best to evolve investments, businesses, leagues, teams, or brand strategy across technology, infrastructure, commercial partnerships and acquisitions, among other disciplines. Consello Group co-founder, and seven-time Super Bowl champion, Tom Brady, will be joined as a founding partner in this new division by 23-time Grand Slam champion, Serena Williams, and two-time NBA champion, six-time NBA All-Star and NBA Basketball Hall of Famer, Pau Gasol. Mr. Gasol will also lead a team focused on expanding Consello Strive's interests throughout the Spanish-speaking world. Consello Strive will be chaired by Mark Dowley, Chief Operating Partner at Redbird Capital, who has over 30 years of senior managerial experience in the sports and entertainment industries. Other founding partners in the new enterprise are: Declan Kelly Janey Whiteside Peter Mattoon Dr. Oscar Salazar Mindy Grossman Over the course of the coming weeks, Consello will announce a number of commercial partnership agreements with leading third-party industry participants and individuals as part of its rollout of Consello Strive around the world. Announcing the new division, Consello Group Founder, Chairman and CEO Declan Kelly said: "We believe that Consello Strive has the potential to change the entire global landscape of sports, entertainment and leadership development because of the opportunities that exist in the marketplace today and the unique experience, relationships and track record of the team we have assembled. Over the coming months we will be expanding our presence and partnerships further and rolling out a series of new services as part of the overall platform. We couldn't be more excited to have this senior group come together to build this groundbreaking new business." Tom Brady added: "Since the start of our journey at Consello our mission has been very clear – to make the best in the world even better. With Consello Strive we are bringing the very best in the world together to help advise people everywhere in the fields of sports and entertainment in ways that have never been done before. I am especially passionate about the launch of our leadership development vertical because working with leaders to drive them to search for improvement in whatever they do is something my partners and I have been devoted to our entire careers." Serena Williams added: "I am excited to deepen my relationship with Consello by joining Consello's Strive platform as a partner. The next chapter of my life will be as exciting and fulfilling as the last one, and I have no doubt that the team we have assembled here will help me do just that. I am also excited to help Consello Strive as a business to grow and expand around the world." Pau Gasol said: "I've seen firsthand the lasting impact that sports can create, both on and off the court. Joining Consello Strive as a partner is a natural step for me because of my passion for growth, mentorship, and creating impactful change, just like I am already doing through Gasol16 Ventures, my investment vehicle, and through the Gasol Foundation, whose mission is to eradicate childhood obesity. I'm excited about embarking on this journey, and I will additionally be focusing on building out our offering in the Spanish-speaking world where some of the greatest athletes, entertainers and leaders show us daily what it means to be truly great." Mark Dowley, Chairman of Consello Strive, said: "We have assembled an unstoppable team of athletes, trusted advisors to the world's business leaders, and proven global operators, who together will bring a broad-based set of perspectives, experiences and skills to the fore on behalf of the sports, entertainment and media leaders across the world. Consello Strive is unlike any other business in the market; my partners and I look forward to applying our knowledge and expertise to help our clients identify and unlock their full potential in the high growth sectors of sports, entertainment and media." Consello partner Janey Whiteside said: "Consello's unparalleled connection to the world's business leaders paired with the incomparable expertise of the sports icons involved, gives Consello Strive a unique opportunity to partner, advise and invest across the dynamic $550bn landscape that we see in front of us today in sports and entertainment. Commercializing that opportunity is something we believe we are better positioned to do than anyone else in the world today." Consello partner Mindy Grossman said: "I have spent my entire life working with and mentoring emerging leadership talent across multiple different businesses and industries, and that has taken me on an unforgettable journey through retail, sports, television, media and entertainment, and health and wellness. Launching Consello Strive today brings all those passions and interests together into one place and one platform and I truly believe we can and will change lives as part of what we are doing. I am especially thrilled that my friend and collaborator of more than 20 years, Serena Williams, is expanding her role with us on this journey and I am very confident we all can change the world together." Consello was launched less than two years ago and already has more than 100 employees and advisors, with offices in New York, London, Miami, Barcelona and Atlanta. About Consello The Consello Group is a financial services advisory and strategic investing platform. At Consello we invest capital to grow companies, we execute for our banking clients across industries, and we provide business development and marketing services to help companies grow and evolve. We also advise across sports, entertainment and leadership development, and our digital assets advisory business helps companies participate in the global digital financial services ecosystem. Consello offers these six distinct but integrated lines of businesses all on one platform: Sports, Entertainment and Leadership Development; M&A Advisory and Investment Banking; Investing; Growth and Business Development; Marketing and Brand Advisory; and Digital Assets Advisory.

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Technologies

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 04, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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Applications

TelevisaUnivision and Charter Communications Announce Strategic Renewal, Expanding Distribution of Linear Networks

Charter Communications | January 25, 2024

TelevisaUnivision and Charter Communications, Inc. (NASDAQ: CHTR) today announced a multi-year agreement to extend and expand their partnership. This agreement provides Spectrum customers with continued access to the most-watched Spanish-language news, sports and entertainment programming in the country. The modern deal framework is designed to enhance Spectrum's ability to serve the massive U.S. Hispanic audience with expanded access to an unprecedented amount of Spanish-language content. As part of the arrangement, TelevisaUnivision will create a new ad-supported premium subscription version of ViX, set to launch later this year. It will be available at no additional cost to Spectrum customers who receive TelevisaUnivision channels as part of their Spectrum TV Select or Mi Plan Latino packages. ViX's "Premium with Ads" offering will give viewers access to the entire ViX Premium content offering, including exclusive original series, novelas, comedies, movies, thousands of live exclusive soccer matches and tens of thousands of hours of library content with a moderate advertising load. The combination of ViX's premium streaming programming with TelevisaUnivision's market leading linear channels will create an unmatched Spanish-language content offering available to Spectrum customers at no incremental cost. In addition to giving Spectrum customers access to the forthcoming ad-supported premium version of ViX, the agreement enhances Charter's flexibility to offer its video customers high-value linear and over-the-top TV packages. TelevisaUnivision's U.S. channels will be included as an integral launch partner in a new, innovative, low-cost Spanish-language internet-delivered video package that Spectrum will launch in the coming months. "We're pleased to enter into an innovative deal with Charter that underscores a shared commitment to the growing Hispanic market and prioritizes their needs and interests, ensuring TelevisaUnivision's leading content remains available to viewers for years to come," said Mike Angus, Executive Vice President, Global Distribution and Streaming Partnerships at TelevisaUnivision. "This deal demonstrates the value we can deliver to our partners and consumers by continuing to invest in both the linear and streaming platforms to create a complementary Spanish-language content ecosystem." "We appreciate TelevisaUnivision's willingness to fully support our new distribution framework, which is good for customers and a significant step forward for the video ecosystem," said Tom Montemagno, Executive Vice President, Programming Acquisition for Charter. "With this agreement, our customers will continue to enjoy access to TelevisaUnivision's extensive Spanish-language programming, including entertainment and live sports, across multiple platforms. This furthers our goal of providing value to customers by including streaming apps with Spectrum services." Spectrum provides customers with access to TelevisaUnivision's networks, including Univision, UniMás, Galavisión, TL Novelas, TUDN, FOROtv, Bandamax, De Película, De Película Clasico, Telehit and Telehit Música. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com. About Charter Communications Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks.

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Solutions

Consello Group Announces the Launch of Strive

PR Newswire | January 15, 2024

The sports and entertainment industries are being transformed by emerging technologies, the globalization of leading brands and the institutionalization of ownership. Within this rapidly changing environment, Consello Strive will seek to empower those investing in or commercializing assets in the sports, media, and entertainment arena to maximize their business potential and create the highest sustainable value. Consello will advise on how best to evolve investments, businesses, leagues, teams, or brand strategy across technology, infrastructure, commercial partnerships and acquisitions, among other disciplines. Consello Group co-founder, and seven-time Super Bowl champion, Tom Brady, will be joined as a founding partner in this new division by 23-time Grand Slam champion, Serena Williams, and two-time NBA champion, six-time NBA All-Star and NBA Basketball Hall of Famer, Pau Gasol. Mr. Gasol will also lead a team focused on expanding Consello Strive's interests throughout the Spanish-speaking world. Consello Strive will be chaired by Mark Dowley, Chief Operating Partner at Redbird Capital, who has over 30 years of senior managerial experience in the sports and entertainment industries. Other founding partners in the new enterprise are: Declan Kelly Janey Whiteside Peter Mattoon Dr. Oscar Salazar Mindy Grossman Over the course of the coming weeks, Consello will announce a number of commercial partnership agreements with leading third-party industry participants and individuals as part of its rollout of Consello Strive around the world. Announcing the new division, Consello Group Founder, Chairman and CEO Declan Kelly said: "We believe that Consello Strive has the potential to change the entire global landscape of sports, entertainment and leadership development because of the opportunities that exist in the marketplace today and the unique experience, relationships and track record of the team we have assembled. Over the coming months we will be expanding our presence and partnerships further and rolling out a series of new services as part of the overall platform. We couldn't be more excited to have this senior group come together to build this groundbreaking new business." Tom Brady added: "Since the start of our journey at Consello our mission has been very clear – to make the best in the world even better. With Consello Strive we are bringing the very best in the world together to help advise people everywhere in the fields of sports and entertainment in ways that have never been done before. I am especially passionate about the launch of our leadership development vertical because working with leaders to drive them to search for improvement in whatever they do is something my partners and I have been devoted to our entire careers." Serena Williams added: "I am excited to deepen my relationship with Consello by joining Consello's Strive platform as a partner. The next chapter of my life will be as exciting and fulfilling as the last one, and I have no doubt that the team we have assembled here will help me do just that. I am also excited to help Consello Strive as a business to grow and expand around the world." Pau Gasol said: "I've seen firsthand the lasting impact that sports can create, both on and off the court. Joining Consello Strive as a partner is a natural step for me because of my passion for growth, mentorship, and creating impactful change, just like I am already doing through Gasol16 Ventures, my investment vehicle, and through the Gasol Foundation, whose mission is to eradicate childhood obesity. I'm excited about embarking on this journey, and I will additionally be focusing on building out our offering in the Spanish-speaking world where some of the greatest athletes, entertainers and leaders show us daily what it means to be truly great." Mark Dowley, Chairman of Consello Strive, said: "We have assembled an unstoppable team of athletes, trusted advisors to the world's business leaders, and proven global operators, who together will bring a broad-based set of perspectives, experiences and skills to the fore on behalf of the sports, entertainment and media leaders across the world. Consello Strive is unlike any other business in the market; my partners and I look forward to applying our knowledge and expertise to help our clients identify and unlock their full potential in the high growth sectors of sports, entertainment and media." Consello partner Janey Whiteside said: "Consello's unparalleled connection to the world's business leaders paired with the incomparable expertise of the sports icons involved, gives Consello Strive a unique opportunity to partner, advise and invest across the dynamic $550bn landscape that we see in front of us today in sports and entertainment. Commercializing that opportunity is something we believe we are better positioned to do than anyone else in the world today." Consello partner Mindy Grossman said: "I have spent my entire life working with and mentoring emerging leadership talent across multiple different businesses and industries, and that has taken me on an unforgettable journey through retail, sports, television, media and entertainment, and health and wellness. Launching Consello Strive today brings all those passions and interests together into one place and one platform and I truly believe we can and will change lives as part of what we are doing. I am especially thrilled that my friend and collaborator of more than 20 years, Serena Williams, is expanding her role with us on this journey and I am very confident we all can change the world together." Consello was launched less than two years ago and already has more than 100 employees and advisors, with offices in New York, London, Miami, Barcelona and Atlanta. About Consello The Consello Group is a financial services advisory and strategic investing platform. At Consello we invest capital to grow companies, we execute for our banking clients across industries, and we provide business development and marketing services to help companies grow and evolve. We also advise across sports, entertainment and leadership development, and our digital assets advisory business helps companies participate in the global digital financial services ecosystem. Consello offers these six distinct but integrated lines of businesses all on one platform: Sports, Entertainment and Leadership Development; M&A Advisory and Investment Banking; Investing; Growth and Business Development; Marketing and Brand Advisory; and Digital Assets Advisory.

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Technologies

ARound and Immersal Team Up to Revolutionize Augmented Reality in Sports and Live Entertainment

PR Newswire | January 04, 2024

ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell, is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. This partnership combines ARound's connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal's visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences. "This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events," said Josh Beatty, founder and CEO, ARound. "By integrating our fan engagement platform with Immersal's robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world." The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement. "We're committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound's exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before," Matias Koski, CEO, Immersal. This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound's interactive fan experiences with Immersal's precision technology, the stage is now set for a revolution in live entertainment. About ARound ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound's massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell's annual innovation competition which invests in new product ideas proposed by the network's 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. About Immersal Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal's team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR.

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