Make Your Sports Marketing Pay Off

In a business context, sports and entertainment tickets represent a powerful tool, when used correctly. They can help to build relationships, generate leads and increase sales, all while burnishing the corporate image and enhancing brand equity.

Spotlight

DataStax

The open stack for #realtimedata applications. Mobilize all real-time data on a single, unified stack. Build smarter applications, faster with developer-ready tools, APIs, and a pay-as-you-go serverless architecture. Scale without limits on an open, cloud-native architecture.

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Solutions, Business

The productisation of music rights

Article | July 7, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Virtualization, Media and Broadcasting

Six Things Blockchain Can Do For Gaming

Article | July 13, 2022

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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Media and Broadcasting, Business

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | August 4, 2022

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Media and Broadcasting

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Spotlight

DataStax

The open stack for #realtimedata applications. Mobilize all real-time data on a single, unified stack. Build smarter applications, faster with developer-ready tools, APIs, and a pay-as-you-go serverless architecture. Scale without limits on an open, cloud-native architecture.

Related News

Technologies, Media and Broadcasting

HyperX in Collaboration with Influencer Valkyrae Announces Third HX3D Personalized Keycap

Businesswire | May 15, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba will be available starting Friday, May 19. As the third HX3D personalized keycap drop, the HyperX x Valkyrae Limited Edition Keycap features a unique and adorable design inspired by Valkyrae's furry friend Mika. As a must-have for gamers and fans of Valkyrae and Shiba Inu dogs alike, this personalized keycap demonstrates HyperX’s continued commitment to innovation and collaboration within the gaming community. As the inspiration behind the HyperX x Valkyrae Limited Edition Keycap, Mika the Shiba Inu is now a fun keyboard accent or collectable and forever keepsake. Involved in every step of the design process and showcasing her personal touch, Valkyrae worked closely with the HyperX team to create the keycap to be included in the HyperX HX3D collection. The keycap features Mika holding a dagger in his mouth symbolizing Valkyrae’s love for swords and a red collar – a nod to 100 Thieves. “I loved bringing Mika to life as a 3D keycap with HyperX,” said Valkyrae, HyperX ambassador and influencer. " I can’t wait for everyone to see what we’ve created.” Collaborating with game developers, esports teams, content creators, influencers, and internal creative teams, HyperX plans to continue to deliver fan-friendly 3D personalized products that can be used while gaming or collected as keepsakes or cherished collectibles. HX3D 3D printed products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using re-used powder nylon. Availability The HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba – will be available in the U.S. only through HyperX.com starting Friday, May 19, at 9 a.m. PDT at Hyperx.com for 48 hours or until supplies last. The price for this keycap is $19.99. Be sure to catch Valkyrae’s “best friend” before Mika is gone. Once the HyperX limited edition keycaps are sold out, they won’t be available again. For more information, please visit the HX3D product page. Pricing from HyperX.com is subject to change without notice. Retailers’ pricing may vary. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, streamers, and influencers. Visit www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com. Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, mark.tekunoff@hyperx.com or Hyperx_PR@hyperx.com. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc.in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Solutions,Business

TSN and Genius Sports Team up to Deliver NFL Playoff and Super Bowl Feeds on TSN+

TSN & Genius Sports | January 20, 2023

On January 19, 2023, TSN, a popular sports network in Canada, and Genius Sports Limited announced signing an agreement to broadcast cutting-edge NFL games on TSN+. Genius Sports, the NFL's official data partner, will power groundbreaking, augmented broadcasts during the upcoming NFL Playoffs and Super Bowl LVII. It will provide NFL fans with a revolutionary experience on TSN+. TSN+ broadcasts will feature Genius Sports' award-winning augmentation tools, including live feeds from NFL, EPL, NBA, March Madness, and more. Bell Media's largest Canadian sports network, TSN, brings viewers these unique, improved NFL feeds exclusively through TSN+. TSN+ NFL will include play-by-play data-driven insights, graphic overlays, visualizations, and more. NFL NGS data will be integrated into the live broadcast to display key player statistics such as passes completed, rushing, passing, and receiving yards, along with route trails, radar maps, and other on-field enhancements. The new direct-to-consumer streaming service, TSN+, is available on the TSN App and TSN.ca, offering fans of Canadian sports a way to enjoy more world-class games, matches, races, and events than ever before. The enhanced feeds on TSN+ are in addition to the live game coverage on CTV, CTV2, TSN, and RDS, which delivers games all over the country during all of the league's broadcast windows. Bell Media is the only company in Canada that can show NFL games on TV. Mark Locke, CEO of Genius Sports, expressed, "In partnership with TSN, we're thrilled to be powering the most advanced NFL broadcasts available through a unique marriage between our state-of-the-art technology with an innovative new platform to deliver a football first for Canadian NFL fans." He added, "The NFL Playoffs and Super Bowl are world-renowned and we're proud to be providing our full suite of broadcast augmentation tools to help bring fans closer to the action, transforming the way every play is experienced on TSN+." (Source- Business Wire) About Genius Sports The global ecosystem connecting betting, sports, and media is powered by Genius Sports' data, technology, and broadcast partnerships. Its technology in over 150 countries provides immersive solutions that enhance fan experiences for the entire sports sector. Over 400 sporting organizations trust the brand, including FIBA, NFL, EPL NCAA, NASCAR, AFA, and Liga MX. Its partners benefit from Genius Sports' cutting-edge technology, scale, and worldwide reach. About TSN With five national television feeds, TSN+, TSN.ca, TSN Radio stations, and a 5G-enabled app, TSN is Canada's Sports Leader, delivering world-class content across industry-leading platforms. The company's network has a deep and diverse roster of live sports programming. It is a part of Bell Media, a leading television, radio, digital, and out-of-home multimedia company in Canada.

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Technologies,Business

Genius Sports Awarded Ohio Sports Gaming Supplier License

Genius Sports Limited | December 21, 2022

Genius Sports Limited (NYSE:GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been granted a Sports Gaming Supplier License by the state of Ohio, Casino Control Commission.With the addition of Ohio, Genius Sports now holds 39 licenses, or equivalent, in North America across US states, territories, tribes, and Canada, providing its award-winning products and services to a wide array of clients operating within these jurisdictions. “We are honored that the state of Ohio has awarded Genius Sports its sports gaming supplier license to provide licensed sportsbooks across the Buckeye State with access to our groundbreaking NFL products and marketing services As a growing majority of U.S. states legalize sports betting, Genius Sports welcomes the opportunity to work with states like Ohio, on providing sports fans with official sports data-driven solutions to power their sportsbooks.” -Mark Locke, CEO of Genius Sports Legal sports betting will be available in Ohio beginning on January 1, 2023. About Genius Sports Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans. We are the trusted partner to over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA. Genius Sports is uniquely placed through cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.

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Technologies, Media and Broadcasting

HyperX in Collaboration with Influencer Valkyrae Announces Third HX3D Personalized Keycap

Businesswire | May 15, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba will be available starting Friday, May 19. As the third HX3D personalized keycap drop, the HyperX x Valkyrae Limited Edition Keycap features a unique and adorable design inspired by Valkyrae's furry friend Mika. As a must-have for gamers and fans of Valkyrae and Shiba Inu dogs alike, this personalized keycap demonstrates HyperX’s continued commitment to innovation and collaboration within the gaming community. As the inspiration behind the HyperX x Valkyrae Limited Edition Keycap, Mika the Shiba Inu is now a fun keyboard accent or collectable and forever keepsake. Involved in every step of the design process and showcasing her personal touch, Valkyrae worked closely with the HyperX team to create the keycap to be included in the HyperX HX3D collection. The keycap features Mika holding a dagger in his mouth symbolizing Valkyrae’s love for swords and a red collar – a nod to 100 Thieves. “I loved bringing Mika to life as a 3D keycap with HyperX,” said Valkyrae, HyperX ambassador and influencer. " I can’t wait for everyone to see what we’ve created.” Collaborating with game developers, esports teams, content creators, influencers, and internal creative teams, HyperX plans to continue to deliver fan-friendly 3D personalized products that can be used while gaming or collected as keepsakes or cherished collectibles. HX3D 3D printed products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using re-used powder nylon. Availability The HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba – will be available in the U.S. only through HyperX.com starting Friday, May 19, at 9 a.m. PDT at Hyperx.com for 48 hours or until supplies last. The price for this keycap is $19.99. Be sure to catch Valkyrae’s “best friend” before Mika is gone. Once the HyperX limited edition keycaps are sold out, they won’t be available again. For more information, please visit the HX3D product page. Pricing from HyperX.com is subject to change without notice. Retailers’ pricing may vary. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, streamers, and influencers. Visit www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com. Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, mark.tekunoff@hyperx.com or Hyperx_PR@hyperx.com. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc.in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Solutions,Business

TSN and Genius Sports Team up to Deliver NFL Playoff and Super Bowl Feeds on TSN+

TSN & Genius Sports | January 20, 2023

On January 19, 2023, TSN, a popular sports network in Canada, and Genius Sports Limited announced signing an agreement to broadcast cutting-edge NFL games on TSN+. Genius Sports, the NFL's official data partner, will power groundbreaking, augmented broadcasts during the upcoming NFL Playoffs and Super Bowl LVII. It will provide NFL fans with a revolutionary experience on TSN+. TSN+ broadcasts will feature Genius Sports' award-winning augmentation tools, including live feeds from NFL, EPL, NBA, March Madness, and more. Bell Media's largest Canadian sports network, TSN, brings viewers these unique, improved NFL feeds exclusively through TSN+. TSN+ NFL will include play-by-play data-driven insights, graphic overlays, visualizations, and more. NFL NGS data will be integrated into the live broadcast to display key player statistics such as passes completed, rushing, passing, and receiving yards, along with route trails, radar maps, and other on-field enhancements. The new direct-to-consumer streaming service, TSN+, is available on the TSN App and TSN.ca, offering fans of Canadian sports a way to enjoy more world-class games, matches, races, and events than ever before. The enhanced feeds on TSN+ are in addition to the live game coverage on CTV, CTV2, TSN, and RDS, which delivers games all over the country during all of the league's broadcast windows. Bell Media is the only company in Canada that can show NFL games on TV. Mark Locke, CEO of Genius Sports, expressed, "In partnership with TSN, we're thrilled to be powering the most advanced NFL broadcasts available through a unique marriage between our state-of-the-art technology with an innovative new platform to deliver a football first for Canadian NFL fans." He added, "The NFL Playoffs and Super Bowl are world-renowned and we're proud to be providing our full suite of broadcast augmentation tools to help bring fans closer to the action, transforming the way every play is experienced on TSN+." (Source- Business Wire) About Genius Sports The global ecosystem connecting betting, sports, and media is powered by Genius Sports' data, technology, and broadcast partnerships. Its technology in over 150 countries provides immersive solutions that enhance fan experiences for the entire sports sector. Over 400 sporting organizations trust the brand, including FIBA, NFL, EPL NCAA, NASCAR, AFA, and Liga MX. Its partners benefit from Genius Sports' cutting-edge technology, scale, and worldwide reach. About TSN With five national television feeds, TSN+, TSN.ca, TSN Radio stations, and a 5G-enabled app, TSN is Canada's Sports Leader, delivering world-class content across industry-leading platforms. The company's network has a deep and diverse roster of live sports programming. It is a part of Bell Media, a leading television, radio, digital, and out-of-home multimedia company in Canada.

Read More

Technologies,Business

Genius Sports Awarded Ohio Sports Gaming Supplier License

Genius Sports Limited | December 21, 2022

Genius Sports Limited (NYSE:GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been granted a Sports Gaming Supplier License by the state of Ohio, Casino Control Commission.With the addition of Ohio, Genius Sports now holds 39 licenses, or equivalent, in North America across US states, territories, tribes, and Canada, providing its award-winning products and services to a wide array of clients operating within these jurisdictions. “We are honored that the state of Ohio has awarded Genius Sports its sports gaming supplier license to provide licensed sportsbooks across the Buckeye State with access to our groundbreaking NFL products and marketing services As a growing majority of U.S. states legalize sports betting, Genius Sports welcomes the opportunity to work with states like Ohio, on providing sports fans with official sports data-driven solutions to power their sportsbooks.” -Mark Locke, CEO of Genius Sports Legal sports betting will be available in Ohio beginning on January 1, 2023. About Genius Sports Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans. We are the trusted partner to over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA. Genius Sports is uniquely placed through cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.

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