Make Your Sports Marketing Pay Off

In a business context, sports and entertainment tickets represent a powerful tool, when used correctly. They can help to build relationships, generate leads and increase sales, all while burnishing the corporate image and enhancing brand equity.

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Inc. Magazine

Inc., the magazine for growing companies, delivers real solutions for today's innovative business builders. With information and advice covering virtually every business and management task, including marketing, sales, finding capital and managing people, Inc. helps business owners and CEOs start, run and grow their businesses.

OTHER ARTICLES
Media and Broadcasting, Business

Stride Is Mirror’s Edge VR In Everything But Name

Article | August 4, 2022

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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Technologies, Virtualization

Discord: A Novel Medium for B2B Marketing

Article | July 27, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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Virtualization

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | April 17, 2020

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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Spotlight

Inc. Magazine

Inc., the magazine for growing companies, delivers real solutions for today's innovative business builders. With information and advice covering virtually every business and management task, including marketing, sales, finding capital and managing people, Inc. helps business owners and CEOs start, run and grow their businesses.

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Technologies, Media and Broadcasting

HyperX in Collaboration with Influencer Valkyrae Announces Third HX3D Personalized Keycap

Businesswire | May 15, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba will be available starting Friday, May 19. As the third HX3D personalized keycap drop, the HyperX x Valkyrae Limited Edition Keycap features a unique and adorable design inspired by Valkyrae's furry friend Mika. As a must-have for gamers and fans of Valkyrae and Shiba Inu dogs alike, this personalized keycap demonstrates HyperX’s continued commitment to innovation and collaboration within the gaming community. As the inspiration behind the HyperX x Valkyrae Limited Edition Keycap, Mika the Shiba Inu is now a fun keyboard accent or collectable and forever keepsake. Involved in every step of the design process and showcasing her personal touch, Valkyrae worked closely with the HyperX team to create the keycap to be included in the HyperX HX3D collection. The keycap features Mika holding a dagger in his mouth symbolizing Valkyrae’s love for swords and a red collar – a nod to 100 Thieves. “I loved bringing Mika to life as a 3D keycap with HyperX,” said Valkyrae, HyperX ambassador and influencer. " I can’t wait for everyone to see what we’ve created.” Collaborating with game developers, esports teams, content creators, influencers, and internal creative teams, HyperX plans to continue to deliver fan-friendly 3D personalized products that can be used while gaming or collected as keepsakes or cherished collectibles. HX3D 3D printed products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using re-used powder nylon. Availability The HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba – will be available in the U.S. only through HyperX.com starting Friday, May 19, at 9 a.m. PDT at Hyperx.com for 48 hours or until supplies last. The price for this keycap is $19.99. Be sure to catch Valkyrae’s “best friend” before Mika is gone. Once the HyperX limited edition keycaps are sold out, they won’t be available again. For more information, please visit the HX3D product page. Pricing from HyperX.com is subject to change without notice. Retailers’ pricing may vary. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, streamers, and influencers. Visit www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com. Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, mark.tekunoff@hyperx.com or Hyperx_PR@hyperx.com. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc.in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Solutions,Business

TSN and Genius Sports Team up to Deliver NFL Playoff and Super Bowl Feeds on TSN+

TSN & Genius Sports | January 20, 2023

On January 19, 2023, TSN, a popular sports network in Canada, and Genius Sports Limited announced signing an agreement to broadcast cutting-edge NFL games on TSN+. Genius Sports, the NFL's official data partner, will power groundbreaking, augmented broadcasts during the upcoming NFL Playoffs and Super Bowl LVII. It will provide NFL fans with a revolutionary experience on TSN+. TSN+ broadcasts will feature Genius Sports' award-winning augmentation tools, including live feeds from NFL, EPL, NBA, March Madness, and more. Bell Media's largest Canadian sports network, TSN, brings viewers these unique, improved NFL feeds exclusively through TSN+. TSN+ NFL will include play-by-play data-driven insights, graphic overlays, visualizations, and more. NFL NGS data will be integrated into the live broadcast to display key player statistics such as passes completed, rushing, passing, and receiving yards, along with route trails, radar maps, and other on-field enhancements. The new direct-to-consumer streaming service, TSN+, is available on the TSN App and TSN.ca, offering fans of Canadian sports a way to enjoy more world-class games, matches, races, and events than ever before. The enhanced feeds on TSN+ are in addition to the live game coverage on CTV, CTV2, TSN, and RDS, which delivers games all over the country during all of the league's broadcast windows. Bell Media is the only company in Canada that can show NFL games on TV. Mark Locke, CEO of Genius Sports, expressed, "In partnership with TSN, we're thrilled to be powering the most advanced NFL broadcasts available through a unique marriage between our state-of-the-art technology with an innovative new platform to deliver a football first for Canadian NFL fans." He added, "The NFL Playoffs and Super Bowl are world-renowned and we're proud to be providing our full suite of broadcast augmentation tools to help bring fans closer to the action, transforming the way every play is experienced on TSN+." (Source- Business Wire) About Genius Sports The global ecosystem connecting betting, sports, and media is powered by Genius Sports' data, technology, and broadcast partnerships. Its technology in over 150 countries provides immersive solutions that enhance fan experiences for the entire sports sector. Over 400 sporting organizations trust the brand, including FIBA, NFL, EPL NCAA, NASCAR, AFA, and Liga MX. Its partners benefit from Genius Sports' cutting-edge technology, scale, and worldwide reach. About TSN With five national television feeds, TSN+, TSN.ca, TSN Radio stations, and a 5G-enabled app, TSN is Canada's Sports Leader, delivering world-class content across industry-leading platforms. The company's network has a deep and diverse roster of live sports programming. It is a part of Bell Media, a leading television, radio, digital, and out-of-home multimedia company in Canada.

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Technologies,Business

Genius Sports Awarded Ohio Sports Gaming Supplier License

Genius Sports Limited | December 21, 2022

Genius Sports Limited (NYSE:GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been granted a Sports Gaming Supplier License by the state of Ohio, Casino Control Commission.With the addition of Ohio, Genius Sports now holds 39 licenses, or equivalent, in North America across US states, territories, tribes, and Canada, providing its award-winning products and services to a wide array of clients operating within these jurisdictions. “We are honored that the state of Ohio has awarded Genius Sports its sports gaming supplier license to provide licensed sportsbooks across the Buckeye State with access to our groundbreaking NFL products and marketing services As a growing majority of U.S. states legalize sports betting, Genius Sports welcomes the opportunity to work with states like Ohio, on providing sports fans with official sports data-driven solutions to power their sportsbooks.” -Mark Locke, CEO of Genius Sports Legal sports betting will be available in Ohio beginning on January 1, 2023. About Genius Sports Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans. We are the trusted partner to over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA. Genius Sports is uniquely placed through cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.

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Technologies, Media and Broadcasting

HyperX in Collaboration with Influencer Valkyrae Announces Third HX3D Personalized Keycap

Businesswire | May 15, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba will be available starting Friday, May 19. As the third HX3D personalized keycap drop, the HyperX x Valkyrae Limited Edition Keycap features a unique and adorable design inspired by Valkyrae's furry friend Mika. As a must-have for gamers and fans of Valkyrae and Shiba Inu dogs alike, this personalized keycap demonstrates HyperX’s continued commitment to innovation and collaboration within the gaming community. As the inspiration behind the HyperX x Valkyrae Limited Edition Keycap, Mika the Shiba Inu is now a fun keyboard accent or collectable and forever keepsake. Involved in every step of the design process and showcasing her personal touch, Valkyrae worked closely with the HyperX team to create the keycap to be included in the HyperX HX3D collection. The keycap features Mika holding a dagger in his mouth symbolizing Valkyrae’s love for swords and a red collar – a nod to 100 Thieves. “I loved bringing Mika to life as a 3D keycap with HyperX,” said Valkyrae, HyperX ambassador and influencer. " I can’t wait for everyone to see what we’ve created.” Collaborating with game developers, esports teams, content creators, influencers, and internal creative teams, HyperX plans to continue to deliver fan-friendly 3D personalized products that can be used while gaming or collected as keepsakes or cherished collectibles. HX3D 3D printed products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using re-used powder nylon. Availability The HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba – will be available in the U.S. only through HyperX.com starting Friday, May 19, at 9 a.m. PDT at Hyperx.com for 48 hours or until supplies last. The price for this keycap is $19.99. Be sure to catch Valkyrae’s “best friend” before Mika is gone. Once the HyperX limited edition keycaps are sold out, they won’t be available again. For more information, please visit the HX3D product page. Pricing from HyperX.com is subject to change without notice. Retailers’ pricing may vary. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, streamers, and influencers. Visit www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com. Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, mark.tekunoff@hyperx.com or Hyperx_PR@hyperx.com. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc.in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Solutions,Business

TSN and Genius Sports Team up to Deliver NFL Playoff and Super Bowl Feeds on TSN+

TSN & Genius Sports | January 20, 2023

On January 19, 2023, TSN, a popular sports network in Canada, and Genius Sports Limited announced signing an agreement to broadcast cutting-edge NFL games on TSN+. Genius Sports, the NFL's official data partner, will power groundbreaking, augmented broadcasts during the upcoming NFL Playoffs and Super Bowl LVII. It will provide NFL fans with a revolutionary experience on TSN+. TSN+ broadcasts will feature Genius Sports' award-winning augmentation tools, including live feeds from NFL, EPL, NBA, March Madness, and more. Bell Media's largest Canadian sports network, TSN, brings viewers these unique, improved NFL feeds exclusively through TSN+. TSN+ NFL will include play-by-play data-driven insights, graphic overlays, visualizations, and more. NFL NGS data will be integrated into the live broadcast to display key player statistics such as passes completed, rushing, passing, and receiving yards, along with route trails, radar maps, and other on-field enhancements. The new direct-to-consumer streaming service, TSN+, is available on the TSN App and TSN.ca, offering fans of Canadian sports a way to enjoy more world-class games, matches, races, and events than ever before. The enhanced feeds on TSN+ are in addition to the live game coverage on CTV, CTV2, TSN, and RDS, which delivers games all over the country during all of the league's broadcast windows. Bell Media is the only company in Canada that can show NFL games on TV. Mark Locke, CEO of Genius Sports, expressed, "In partnership with TSN, we're thrilled to be powering the most advanced NFL broadcasts available through a unique marriage between our state-of-the-art technology with an innovative new platform to deliver a football first for Canadian NFL fans." He added, "The NFL Playoffs and Super Bowl are world-renowned and we're proud to be providing our full suite of broadcast augmentation tools to help bring fans closer to the action, transforming the way every play is experienced on TSN+." (Source- Business Wire) About Genius Sports The global ecosystem connecting betting, sports, and media is powered by Genius Sports' data, technology, and broadcast partnerships. Its technology in over 150 countries provides immersive solutions that enhance fan experiences for the entire sports sector. Over 400 sporting organizations trust the brand, including FIBA, NFL, EPL NCAA, NASCAR, AFA, and Liga MX. Its partners benefit from Genius Sports' cutting-edge technology, scale, and worldwide reach. About TSN With five national television feeds, TSN+, TSN.ca, TSN Radio stations, and a 5G-enabled app, TSN is Canada's Sports Leader, delivering world-class content across industry-leading platforms. The company's network has a deep and diverse roster of live sports programming. It is a part of Bell Media, a leading television, radio, digital, and out-of-home multimedia company in Canada.

Read More

Technologies,Business

Genius Sports Awarded Ohio Sports Gaming Supplier License

Genius Sports Limited | December 21, 2022

Genius Sports Limited (NYSE:GENI) (“Genius Sports”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been granted a Sports Gaming Supplier License by the state of Ohio, Casino Control Commission.With the addition of Ohio, Genius Sports now holds 39 licenses, or equivalent, in North America across US states, territories, tribes, and Canada, providing its award-winning products and services to a wide array of clients operating within these jurisdictions. “We are honored that the state of Ohio has awarded Genius Sports its sports gaming supplier license to provide licensed sportsbooks across the Buckeye State with access to our groundbreaking NFL products and marketing services As a growing majority of U.S. states legalize sports betting, Genius Sports welcomes the opportunity to work with states like Ohio, on providing sports fans with official sports data-driven solutions to power their sportsbooks.” -Mark Locke, CEO of Genius Sports Legal sports betting will be available in Ohio beginning on January 1, 2023. About Genius Sports Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans. We are the trusted partner to over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA. Genius Sports is uniquely placed through cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.

Read More

Events