Making Media and Entertainment Personal and Predictive

| December 3, 2015

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The entertainment business (books, film and music) was among the first to be disrupted by digital. In fact, pioneering digital native companies took the high ground by applying Code Halo thinking to better target and understand consumer tastes and preferences by decoding meaning from digital fingerprints left by their every interaction and transaction on their websites and across social media.

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Motivate Media Group

Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema and books. Specialising in highly engaging content through market-leading magazines, websites, more than 300 book titles, along with video and content production, Motivate also provides a wide range of advertising platforms.

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FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Streaming continues to boost US music industry growth

Article | March 1, 2020

The US music industry posted its fourth straight year of double-digit growth in 2019 to generate $11.1-billion in revenue, an industry tracker said, citing the continued domination of streaming. The year's total revenue jumped 13 percent, the Recording Industry Association of America said in its annual report, with streaming accounting for $8.8-billion, nearly 80 percent of the sum. The RIAA said paid subscriptions to streaming services like Spotify and Tidal contributed the largest share and marked the largest source of revenue growth -- up 25 percent versus 2018.

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Best game streaming services of 2020

Article | March 12, 2020

Game streaming services are all the rage at the moment, providing gamers with a way to instantly stream a library of games from PCs, Macs and mobile devices via the internet. But while the idea of streaming games to your phone sounds appealing, there’s more to it than that; not all game streaming services are created equal, and the offering can vary wildly between the various services. But that’s where we at Tech Advisor come in; we’ve already been using the various game streaming services available in 2020.

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Spotlight

Motivate Media Group

Motivate Media Group operates across the GCC and MENA region with a diverse portfolio of media interests comprising magazines, digital, social, video, exhibitions & events, cinema and books. Specialising in highly engaging content through market-leading magazines, websites, more than 300 book titles, along with video and content production, Motivate also provides a wide range of advertising platforms.

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