Mapping the Future of Entertainment: Social Media

November 23, 2015

Professor Craig teaches in the Master of Communication Management (MCM) program. His course topics and research interests include traditional and digital, global and national, professional and amateur, media and entertainment industries, production studies and culture, transmedia and cross-media production and management, and LGBT media, advocacy, and activism.

Spotlight

iKast.io

iKAST.io aims to solve the most crucial Entertainment industry problems, such as lack of promotion & visibility for independent video contents, lack of distribution channels and consequently a lack of monetization and return on investment penalizing the creation as a whole.iKAST.io unites content providers, online video platforms and advertisers into a decentralized, open and virtuous ecosystem. This will allow content providers to better distribute their videos and optimize the monetization by getting more qualified views on their contents and new distribution channels through a network of online video platforms.

OTHER ARTICLES
VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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How blockchain is transforming online gaming for players

Article | June 18, 2020

For online gamers, in-game purchases made to buy special swords, guns, or other add-ons to play their adventure, warfare, and other games are one-time, non-transferable investments that lock them into their pretend worlds. That's something companies like Polyient Games want to change by registering those purchases using blockchain and transforming the previously one-way transactions into liquid assets which are transferable for cash.

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20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | April 20, 2020

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

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MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Spotlight

iKast.io

iKAST.io aims to solve the most crucial Entertainment industry problems, such as lack of promotion & visibility for independent video contents, lack of distribution channels and consequently a lack of monetization and return on investment penalizing the creation as a whole.iKAST.io unites content providers, online video platforms and advertisers into a decentralized, open and virtuous ecosystem. This will allow content providers to better distribute their videos and optimize the monetization by getting more qualified views on their contents and new distribution channels through a network of online video platforms.

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