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MEDIA & ENTERTAINMENT BENCHMARKS REPORT

In the early part of this century, everything started going wrong for the media & entertainment industry. No, Y2K didn’t hit, but plenty in legacy media—for our purposes, that means the audio, gaming, video, and written media companies that are competing for users’ free time—probably felt like it had.Legacy media companies had gotten fat and happy. Remember: this was a time when “It Wasn’t Me” was enough to catapult Shaggy to literally 10 million album sales. It was a time when a movie could be sold for a hefty price again and again: in theaters, on pay-per-view, on DVD.

Spotlight

Cineplex

A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes over 70 million guests annually through its circuit of 163 theatres across the country.

OTHER ARTICLES
Technologies, Business

Best Oculus Rift Fitness Games 2020

Article | July 20, 2022

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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Virtualization

Ongoing transitions in gaming industry

Article | June 21, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

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Solutions, Business

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | July 7, 2022

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Media and Broadcasting

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

Read More
Virtualization

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

Read More
Solutions, Business

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

Read More
Media and Broadcasting

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

Read More
MORE ARTICLES

Spotlight

Cineplex

A leading entertainment and media company, Cineplex (TSX:CGX) is a top-tier Canadian brand that operates in the Film Entertainment and Content, Amusement and Leisure, and Media sectors. As Canada’s largest and most innovative film exhibitor, Cineplex welcomes over 70 million guests annually through its circuit of 163 theatres across the country.

Related News

Applications

CORSAIR Launches K70 CORE, The New Standard for Mainstream Gaming Keyboards

Business Wire | October 25, 2023

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE. K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options. Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels. The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more. Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit. With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun. Availability, Warranty, and Pricing The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network. For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.

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Technologies

AviaGames Unveils New Brand Identity to Reflect Enhanced Corporate Vision and Accelerated Growth Aspirations

PR Newswire | October 19, 2023

AviaGames, creator of the award-winning "Bingo Tour" app and Pocket7Games social competition platform, today unveiled its new corporate brand identity, Avia (ah-vi-ah). The evolution to the new Avia brand identity underscores the company's growth aspirations and innovative vision helping drive the brand to where it is today and towards the future to potential entertainment applications. Enhancing the social competition gaming experience for players of all skill levels, from casual to hardcore gaming enthusiasts, Avia remains focused on providing quick, fun and rewarding gameplay in an inclusive environment, while always looking for new ways to improve and deliver more games that can be enjoyed anytime, anywhere.1 "Starting as an idea in a garage just a few years back, it is surreal to think about how far AviaGames has come, and I look forward to what's ahead for Avia, our team and community of players. At Avia, we've always believed that everyone has a competitive spirit, and our goal remains to unleash the joy of competition in everyone," said Vickie Chen, CEO and founder, Avia. "Avia has always been the go-to destination for casual competitive mobile gaming and this new chapter represents our commitment to staying fun, fresh and innovative while providing our players from around the world with the best possible interactive gaming experience." An expression of the company's boldness, enthusiasm, inclusivity, and confidence, the new brand identity comes at an important time for Avia. Positioning itself for the future as the gaming industry experiences explosive growth generating revenues of $187.7 billion in 2023, with mobile gaming accounting for the highest share of revenues, according to Newzoo. Quick to play and quick to win, Avia's gaming titles are designed for people who love competition, but don't desire a steep learning curve. Avia's core mission is focused on ensuring that everyone, employees and players, feels supported in achieving their goals, Avia seeks to build a culture where all players feel safe and have fun, and employees feel comfortable to contribute and act on their ideas. This philosophy of support and inclusion is what enables Avia to continue to enhance its Pocket7Games platform and individual titles to deliver fresh and exciting competitive mobile games that everyone can enjoy.

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Media and Broadcasting

HyperX is Official Sponsor of TwitchCon: Experience the Ultimate Streamer Station Powered by HyperX and OMEN

PR Newswire | October 17, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, along with OMEN Gaming, today announced its role as the Official Sponsor of the TwitchCon Streamer Station, including a planned special appearance of Zedd, global music artist and HyperX ambassador at the streamer station. This unique collaboration between HyperX and HP OMEN offers TwitchCon attendees the opportunity to experience the latest HyperX products designed for gaming streamers and content creators, along with cutting-edge OMEN PC and monitor products. Also taking front stage at TwitchCon is HyperX’s annual talent program Queued Up, showcasing emerging streamers and innovative streaming solutions with special voting for the next class of 2024. Zedd, global music artist, producer and HyperX ambassador, is planned for a special guest appearance Saturday, October 21 at the HyperX Streamer Lounge. As a global HyperX ambassador, Zedd will be connecting with fans and celebrating his love for gaming. The TwitchCon Streamer Station will feature a range of products for attendees to test out on the show floor, including the HyperX Vision S Webcam, delivering quality 4K video and low light performance, the HyperX Audio Mixer Audio Interface, designed for mixing multiple audio inputs, and the Cloud III headset, engineered for supreme comfort, audio performance and durability. In addition, OMEN PCs and monitors will be available at each station, adding to the experience and allowing attendees to hone their streaming prowess during the event. Daily sponsored live streams will be broadcasted straight from the Streamer Station, spotlighting gaming streamers and content creators from the HyperX ambassador lineup. “HyperX is excited to join TwitchCon this year as the official sponsor of the Streamer Station, giving visitors the opportunity to try out our new gaming streamer products,” said Ryan Romeos, director of marketing, HyperX. “The HyperX and OMEN collaboration at TwitchCon demonstrates HyperX’s continued support and dedication to the content creating community and efforts towards investing in new ways to improve gaming streamer and content creator experiences.” HyperX is also highlighting Queued Up at TwitchCon, an annual talent showcase program highlighting emerging streamers. A special voting period will take place allowing fans to cast their votes for their favorite streamer, who may then become part of the esteemed Top 5 of Queued Up 2023. The Top 5 will be revealed on the HyperX Twitch livestream on November 8th. For additional details, please visit the Queued Up landing page. In addition, HyperX plans to spotlight two new products designed for the streaming community that were recently announced in October. These products are the HyperX Vision S Webcam with 4K resolution and low lighting features and the HyperX Audio Mixer Audio Interface that allows creators to manage XLR microphones and other audio inputs used during gaming streams and creating content. Plus, professional-quality HyperX ProCast XLR microphones will be available to see and test during the show. Taking place Oct. 20 – 22 at the Las Vegas Convention Center – West Hall, TwitchCon 2023 show attendees are encouraged to visit the Streamer Station to explore the latest streaming equipment from HyperX and OMEN. By combining the power of HyperX and OMEN gaming brands, HP Inc. aims to elevate content development for gaming creators and streamers everywhere. For more information on HyperX products, visit hyperx.com. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc. in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

Read More

Applications

CORSAIR Launches K70 CORE, The New Standard for Mainstream Gaming Keyboards

Business Wire | October 25, 2023

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE. K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options. Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels. The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more. Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit. With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun. Availability, Warranty, and Pricing The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network. For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.

Read More

Technologies

AviaGames Unveils New Brand Identity to Reflect Enhanced Corporate Vision and Accelerated Growth Aspirations

PR Newswire | October 19, 2023

AviaGames, creator of the award-winning "Bingo Tour" app and Pocket7Games social competition platform, today unveiled its new corporate brand identity, Avia (ah-vi-ah). The evolution to the new Avia brand identity underscores the company's growth aspirations and innovative vision helping drive the brand to where it is today and towards the future to potential entertainment applications. Enhancing the social competition gaming experience for players of all skill levels, from casual to hardcore gaming enthusiasts, Avia remains focused on providing quick, fun and rewarding gameplay in an inclusive environment, while always looking for new ways to improve and deliver more games that can be enjoyed anytime, anywhere.1 "Starting as an idea in a garage just a few years back, it is surreal to think about how far AviaGames has come, and I look forward to what's ahead for Avia, our team and community of players. At Avia, we've always believed that everyone has a competitive spirit, and our goal remains to unleash the joy of competition in everyone," said Vickie Chen, CEO and founder, Avia. "Avia has always been the go-to destination for casual competitive mobile gaming and this new chapter represents our commitment to staying fun, fresh and innovative while providing our players from around the world with the best possible interactive gaming experience." An expression of the company's boldness, enthusiasm, inclusivity, and confidence, the new brand identity comes at an important time for Avia. Positioning itself for the future as the gaming industry experiences explosive growth generating revenues of $187.7 billion in 2023, with mobile gaming accounting for the highest share of revenues, according to Newzoo. Quick to play and quick to win, Avia's gaming titles are designed for people who love competition, but don't desire a steep learning curve. Avia's core mission is focused on ensuring that everyone, employees and players, feels supported in achieving their goals, Avia seeks to build a culture where all players feel safe and have fun, and employees feel comfortable to contribute and act on their ideas. This philosophy of support and inclusion is what enables Avia to continue to enhance its Pocket7Games platform and individual titles to deliver fresh and exciting competitive mobile games that everyone can enjoy.

Read More

Media and Broadcasting

HyperX is Official Sponsor of TwitchCon: Experience the Ultimate Streamer Station Powered by HyperX and OMEN

PR Newswire | October 17, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, along with OMEN Gaming, today announced its role as the Official Sponsor of the TwitchCon Streamer Station, including a planned special appearance of Zedd, global music artist and HyperX ambassador at the streamer station. This unique collaboration between HyperX and HP OMEN offers TwitchCon attendees the opportunity to experience the latest HyperX products designed for gaming streamers and content creators, along with cutting-edge OMEN PC and monitor products. Also taking front stage at TwitchCon is HyperX’s annual talent program Queued Up, showcasing emerging streamers and innovative streaming solutions with special voting for the next class of 2024. Zedd, global music artist, producer and HyperX ambassador, is planned for a special guest appearance Saturday, October 21 at the HyperX Streamer Lounge. As a global HyperX ambassador, Zedd will be connecting with fans and celebrating his love for gaming. The TwitchCon Streamer Station will feature a range of products for attendees to test out on the show floor, including the HyperX Vision S Webcam, delivering quality 4K video and low light performance, the HyperX Audio Mixer Audio Interface, designed for mixing multiple audio inputs, and the Cloud III headset, engineered for supreme comfort, audio performance and durability. In addition, OMEN PCs and monitors will be available at each station, adding to the experience and allowing attendees to hone their streaming prowess during the event. Daily sponsored live streams will be broadcasted straight from the Streamer Station, spotlighting gaming streamers and content creators from the HyperX ambassador lineup. “HyperX is excited to join TwitchCon this year as the official sponsor of the Streamer Station, giving visitors the opportunity to try out our new gaming streamer products,” said Ryan Romeos, director of marketing, HyperX. “The HyperX and OMEN collaboration at TwitchCon demonstrates HyperX’s continued support and dedication to the content creating community and efforts towards investing in new ways to improve gaming streamer and content creator experiences.” HyperX is also highlighting Queued Up at TwitchCon, an annual talent showcase program highlighting emerging streamers. A special voting period will take place allowing fans to cast their votes for their favorite streamer, who may then become part of the esteemed Top 5 of Queued Up 2023. The Top 5 will be revealed on the HyperX Twitch livestream on November 8th. For additional details, please visit the Queued Up landing page. In addition, HyperX plans to spotlight two new products designed for the streaming community that were recently announced in October. These products are the HyperX Vision S Webcam with 4K resolution and low lighting features and the HyperX Audio Mixer Audio Interface that allows creators to manage XLR microphones and other audio inputs used during gaming streams and creating content. Plus, professional-quality HyperX ProCast XLR microphones will be available to see and test during the show. Taking place Oct. 20 – 22 at the Las Vegas Convention Center – West Hall, TwitchCon 2023 show attendees are encouraged to visit the Streamer Station to explore the latest streaming equipment from HyperX and OMEN. By combining the power of HyperX and OMEN gaming brands, HP Inc. aims to elevate content development for gaming creators and streamers everywhere. For more information on HyperX products, visit hyperx.com. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc. in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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Events