Media & Entertainment Is Nearing 'The End Of Digital's Beginning' | Cognizant

| September 10, 2018

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The path to digital leadership rests on coupling talent to a strategic vision. Digital leaders exhibit a variety of common behavior, such a building a culture of innovation, instilling a customer-focused vision, rewarding intrapreneurship, and defining leadership roles. Although it is important to stay ahead of the technology curve and continuously innovate products and services, the digital sprinters recognize that with the culture, process and team, the other pieces will fall into place.

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The Studio London

At The Studio we create tailored branded content at scale with a hand selected approached to influencer marketing. We have a 360 offering – people, service and platform.An experienced team who were there at the dawn of influencer marketing. The talent team with a black book of over 800 influencers. The creative team for idea and strategy. The project management team for execution and servicing. The production team to brings stories to life.

OTHER ARTICLES

How 5G Could Revolutionize the Gaming Industry

Article | March 20, 2020

The much-anticipated rollout of 5G technology is expected to completely change the way we play on our phones and it will likely be a huge boost for the entire gaming industry as well. In a recently published study by Paysafe, the company argues that the rollout of the updated mobile data service will have a “profound” impact on mobile gaming, including sports betting—which is an industry that has really taken off in the recent years and has actually become a substantial part of the gambling industry. Paysafe is the payment service behind famous online transactions brands like Skrill, Neteller, and Paysafecard, all of which are used on almost all websites that offer these types of transactions

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Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Hulu Is Now the Biggest Name in Live-Streaming

Article | February 13, 2020

Not so long ago, would-be cord-cutters faced a tough choice: There was no streaming alternative to cable or satellite. It was the pricey bundle with a long-term contract or nothing at all. But the streaming revolution was approaching, and satellite provider DISH Network (NASDAQ:DISH) chose to hasten it rather than hunker down and fight it. DISH debuted something new in 2015: Sling TV, a "skinny bundle" live TV streaming service that offered a slimmed-down and streaming version of a cable or satellite bundle.

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FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | May 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Spotlight

The Studio London

At The Studio we create tailored branded content at scale with a hand selected approached to influencer marketing. We have a 360 offering – people, service and platform.An experienced team who were there at the dawn of influencer marketing. The talent team with a black book of over 800 influencers. The creative team for idea and strategy. The project management team for execution and servicing. The production team to brings stories to life.

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