MediaMolecule Dreams Up a Special #25YearsOfPlay Celebration

December 3, 2019

article image
Can you believe it’s been 25 years since the very first PlayStation hit store shelves, first in Japan and less than a year later in the rest of the world? Neither can we! The original PlayStation played host to some of our absolute favorite adventures, characters and stories, such as (deep breath, everyone!) Spyro the Dragon, Crash Bandicoot, Final Fantasy VII (and VIII and IX), Tomb Raider, Oddworld, Parappa the Rapper, Silent Hill, Resident Evil, Gran Turismo, MediEvil, Metal Gear Solid and Time Crisis – and that’s only a handful!

Spotlight

Channels Television

Channels Television is one of the 13 independent television stations currently broadcasting in Nigeria, since the Federal Government deregulated the broadcast media in 1992. The Company was licensed in June 1993 and allocated a frequency on UHF (channel 39). It began transmission two years later under the name Channels Television and now broadcasts to a well discerning audience of over 20 million people.

OTHER ARTICLES
VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

Read More

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

Read More
VIRTUALIZATION

Marketing a game? Put enough focus on Discord and TikTok

Article | June 7, 2021

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.

Read More
MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

Read More

Spotlight

Channels Television

Channels Television is one of the 13 independent television stations currently broadcasting in Nigeria, since the Federal Government deregulated the broadcast media in 1992. The Company was licensed in June 1993 and allocated a frequency on UHF (channel 39). It began transmission two years later under the name Channels Television and now broadcasts to a well discerning audience of over 20 million people.

Events