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Microsoft gets head start on rumored ‘iTV’ with voice controlled TV for Xbox

“A revolution is happening in the living room,” Microsoft proclaimed late Sunday as it unveiled a new update to its Xbox 360 software that enables Kinect-based voice controls for a vari…

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Kargo

Kargo creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention. With a suite of exclusive omnichannel advertising solutions, leading brands choose Kargo to drive meaningful customer connections across mobile, video and social. With a focus on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions.

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Media and Broadcasting, Business

The rise of the introverted salesperson

Article | August 4, 2022

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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Virtualization

The Quest Is The Second Generation Of VR. You Charge It Up, Stick It On And It’s Great

Article | June 21, 2021

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

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Technologies, Virtualization

The productisation of music rights

Article | August 2, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

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Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

Read More
Virtualization

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Ever since the adoption of VR gaming to the gaming market, it sure has seen upheavals—disruption by significant players in the industry like PSVR, Rift, and the Vive. PSVR has been the best-selling VR headset ever since its launch, selling over 5 million units on December 31st, 2020. While these numbers portray PSVR as successful, its hardware is lacking behind, and still, no sign of upgrades has been hinted by Sony. Speaking of which, a lot of gamers have long been waiting for a hardware upgrade or a hardware sequel—PSVR 2—from Sony, but very little or nothing has been said on this matter.

Read More
Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More
Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

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Spotlight

Kargo

Kargo creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention. With a suite of exclusive omnichannel advertising solutions, leading brands choose Kargo to drive meaningful customer connections across mobile, video and social. With a focus on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions.

Related News

Microsoft Constraints Cross-Gen Game Developers with Xbox Series X Success at Stake

Microsoft | July 09, 2020

Microsoft has already spoken a fair amount about Xbox Smart Delivery, which is a new feature that will essentially offer free upgrades for cross-generation games. Halo Infinite, for instance, will be a Smart Delivery title, which means that when players purchase it on Xbox One, they’ll also get the Xbox Series X version for free if they one day upgrade consoles. Microsoft has already said that all first-party games launching on both Xbox One and Xbox Series X will be Smart Delivery titles, leaving third-party developers the option to use Smart Delivery as well.

Read More

PS5 vs Xbox Series X: what have we learned about the key differences

Sony | June 17, 2020

When comparing the PS5 vs Xbox Series X consoles, there's a lot of information to digest. We have an increasingly clear picture when it comes to internals and specs, the beginnings of each console's game library, and – most crucially – the currently on-target release window for late 2020, but the long list unknown variables make any discussion of the next-gen PlayStation and Xbox a difficult one. Thankfully, we're getting new information about the consoles everyday. Sony has finally revealed what the PS5 looks like, and it's rather striking to say the least. It adopts the two-tone color design of the DualSense PS5 controller, and can be placed vertically or horizontally. Sony is also releasing a Digital Edition PS5, which removes the 4K Blu-Ray drive and should be cheaper than the standard model. And while we know a lot more about upcoming PS5 games, we still haven't received a price or release date for either version of the console.

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Peacock to Streamline Digital Content on Microsoft's Xbox Devices

Peacock | May 12, 2020

Peacock, NBCUniversal's new streaming service, today announced it will be available on Microsoft's Xbox One family of devices . Business Development and Partnerships, Peacock. "With streaming entertainment and gaming reaching all-time highs, Xbox will be a great ongoing partner for Peacock. Peacock is NBCUniversal's new streaming service, launching in 2020. Peacock, NBCUniversal's new streaming service, today announced it will be available on Microsoft's Xbox One family of devices, including Xbox One S and Xbox One X, when it launches nationally on July 15, 2020. At that time, Peacock will offer a free tier featuring more than 7,500 hours of movies, shows, and timely live and on-demand programming across news, sports, reality and late night. Peacock Premium will also  be available for $4.99 per month and features more than 15,000 hours of content. Viewers may also upgrade Peacock Premium to ad-free for an additional $5.00 per month. We are pleased to make Peacock available to the millions of customers who access content across Xbox platforms, said Maggie McLean Suniewick, President, Business Development and Partnerships, Peacock. "With streaming entertainment and gaming reaching all-time highs, Xbox will be a great ongoing partner for Peacock." When it launches in July, Peacock will be available for Xbox users to download through the Microsoft Store. Customers will be able to sign up for Peacock Free or upgrade to Peacock Premium directly within the Peacock app on Xbox devices using in-app purchase. Learn more: IS MICROSOFT MOVING WINDOWS MIXED REALITY VR/AR TOWARDS CONSUMERS? . "We are pleased to make Peacock available to the millions of customers who access content across Xbox platforms," ~ Maggie McLean Suniewick Peacock In addition to current season programming from NBC and Telemundo, Peacock customers will enjoy access to hundreds of blockbuster movies like the Jurassic Park franchise, E.T., Meet the Parents, and Shrek; and iconic shows including comedies Parks and Recreation, 30 Rock, Saturday Night Live, King of Queens, Everybody Loves Raymond, Two and a Half Men, Frasier, George Lopez, and Cheers; dramas Law & Order: SVU, Downton Abbey, Yellowstone, Friday Night Lights, House, Battlestar Galactica, Psych, Parenthood, Monk, Heroes, kids programing including Curious George, Where's Waldo? and Cleopatra in Space and Peacock original movies and shows (titles available at premiere yet to be announced). "We look forward to working with Microsoft, bringing Peacock to the Xbox platform and expanding the growing options people have to access our content at national launch," ~ Matt Bond, Chairman NBCUniversal The Peacock app will also feature daily, NBC Nightly News, Meet the Press, Noticias Telemundo, MSNBC, CNBC, NBC Sports, E! News and Access Hollywood, and 75 streaming channels, including clip-based channels like the best Jimmy Fallon and Seth Meyers comedy sketches, the best sketches from the SNL Vault, plus news channels from NBC News Now and Sky News, and genre channels like True Crime, Reality Check-In and 80s Mix Tape. Last month, Peacock's early preview rolled out to eligible Comcast's Xfinity X1 and Flex customers at no additional cost. Peacock will also be bundled and included at no additional cost for eligible Cox Contour customers later this year. Peacock is NBCUniversal's new streaming service, launching in 2020. Peacock will deliver a world-class slate of exclusive originals, on-demand libraries of hit TV shows, including two of the most-watched streaming series, The Office and Parks and Recreation, plus critically-acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock will tap into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night and reality. NBCUniversal is a subsidiary of Comcast Corporation. Learn more: FACEBOOK’S OCULUS IS DEVELOPING A NEW QUEST VR HEADSET .

Read More

Microsoft Constraints Cross-Gen Game Developers with Xbox Series X Success at Stake

Microsoft | July 09, 2020

Microsoft has already spoken a fair amount about Xbox Smart Delivery, which is a new feature that will essentially offer free upgrades for cross-generation games. Halo Infinite, for instance, will be a Smart Delivery title, which means that when players purchase it on Xbox One, they’ll also get the Xbox Series X version for free if they one day upgrade consoles. Microsoft has already said that all first-party games launching on both Xbox One and Xbox Series X will be Smart Delivery titles, leaving third-party developers the option to use Smart Delivery as well.

Read More

PS5 vs Xbox Series X: what have we learned about the key differences

Sony | June 17, 2020

When comparing the PS5 vs Xbox Series X consoles, there's a lot of information to digest. We have an increasingly clear picture when it comes to internals and specs, the beginnings of each console's game library, and – most crucially – the currently on-target release window for late 2020, but the long list unknown variables make any discussion of the next-gen PlayStation and Xbox a difficult one. Thankfully, we're getting new information about the consoles everyday. Sony has finally revealed what the PS5 looks like, and it's rather striking to say the least. It adopts the two-tone color design of the DualSense PS5 controller, and can be placed vertically or horizontally. Sony is also releasing a Digital Edition PS5, which removes the 4K Blu-Ray drive and should be cheaper than the standard model. And while we know a lot more about upcoming PS5 games, we still haven't received a price or release date for either version of the console.

Read More

Peacock to Streamline Digital Content on Microsoft's Xbox Devices

Peacock | May 12, 2020

Peacock, NBCUniversal's new streaming service, today announced it will be available on Microsoft's Xbox One family of devices . Business Development and Partnerships, Peacock. "With streaming entertainment and gaming reaching all-time highs, Xbox will be a great ongoing partner for Peacock. Peacock is NBCUniversal's new streaming service, launching in 2020. Peacock, NBCUniversal's new streaming service, today announced it will be available on Microsoft's Xbox One family of devices, including Xbox One S and Xbox One X, when it launches nationally on July 15, 2020. At that time, Peacock will offer a free tier featuring more than 7,500 hours of movies, shows, and timely live and on-demand programming across news, sports, reality and late night. Peacock Premium will also  be available for $4.99 per month and features more than 15,000 hours of content. Viewers may also upgrade Peacock Premium to ad-free for an additional $5.00 per month. We are pleased to make Peacock available to the millions of customers who access content across Xbox platforms, said Maggie McLean Suniewick, President, Business Development and Partnerships, Peacock. "With streaming entertainment and gaming reaching all-time highs, Xbox will be a great ongoing partner for Peacock." When it launches in July, Peacock will be available for Xbox users to download through the Microsoft Store. Customers will be able to sign up for Peacock Free or upgrade to Peacock Premium directly within the Peacock app on Xbox devices using in-app purchase. Learn more: IS MICROSOFT MOVING WINDOWS MIXED REALITY VR/AR TOWARDS CONSUMERS? . "We are pleased to make Peacock available to the millions of customers who access content across Xbox platforms," ~ Maggie McLean Suniewick Peacock In addition to current season programming from NBC and Telemundo, Peacock customers will enjoy access to hundreds of blockbuster movies like the Jurassic Park franchise, E.T., Meet the Parents, and Shrek; and iconic shows including comedies Parks and Recreation, 30 Rock, Saturday Night Live, King of Queens, Everybody Loves Raymond, Two and a Half Men, Frasier, George Lopez, and Cheers; dramas Law & Order: SVU, Downton Abbey, Yellowstone, Friday Night Lights, House, Battlestar Galactica, Psych, Parenthood, Monk, Heroes, kids programing including Curious George, Where's Waldo? and Cleopatra in Space and Peacock original movies and shows (titles available at premiere yet to be announced). "We look forward to working with Microsoft, bringing Peacock to the Xbox platform and expanding the growing options people have to access our content at national launch," ~ Matt Bond, Chairman NBCUniversal The Peacock app will also feature daily, NBC Nightly News, Meet the Press, Noticias Telemundo, MSNBC, CNBC, NBC Sports, E! News and Access Hollywood, and 75 streaming channels, including clip-based channels like the best Jimmy Fallon and Seth Meyers comedy sketches, the best sketches from the SNL Vault, plus news channels from NBC News Now and Sky News, and genre channels like True Crime, Reality Check-In and 80s Mix Tape. Last month, Peacock's early preview rolled out to eligible Comcast's Xfinity X1 and Flex customers at no additional cost. Peacock will also be bundled and included at no additional cost for eligible Cox Contour customers later this year. Peacock is NBCUniversal's new streaming service, launching in 2020. Peacock will deliver a world-class slate of exclusive originals, on-demand libraries of hit TV shows, including two of the most-watched streaming series, The Office and Parks and Recreation, plus critically-acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock will tap into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night and reality. NBCUniversal is a subsidiary of Comcast Corporation. Learn more: FACEBOOK’S OCULUS IS DEVELOPING A NEW QUEST VR HEADSET .

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