MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

MARK MULLIGAN | May 28, 2021

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The pandemic changed media consumption. Consumers acquired an extra 12% of entertainment time and though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

Spotlight

Six Flags‎

Six Flags Entertainment Corporation is the world’s largest regional theme park company headquartered in Grand Prairie, Texas with 18 parks across the United States, Mexico and Canada. Since 1961, hundreds of millions of families have trusted Six Flags to offer affordable, value-packed thrills, record-shattering roller coasters and special events like the Summer Concert Series, Fright Fest and Holiday in the Park.

OTHER ARTICLES

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Spotlight

Six Flags‎

Six Flags Entertainment Corporation is the world’s largest regional theme park company headquartered in Grand Prairie, Texas with 18 parks across the United States, Mexico and Canada. Since 1961, hundreds of millions of families have trusted Six Flags to offer affordable, value-packed thrills, record-shattering roller coasters and special events like the Summer Concert Series, Fright Fest and Holiday in the Park.

Events