MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

MARK MULLIGAN | May 28, 2021

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The pandemic changed media consumption. Consumers acquired an extra 12% of entertainment time and though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Latin World Entertainment

Latin World Entertainment, is the premier talent management and entertainment marketing firm in the United States a multi-service company offering a 360 degree approach that includes publicity, licensing, endorsements, brand integration, production and content development. 100% Hispanic owned, LatinWE has the reputation of being the number one Hispanic talent agency in the country and the strongest multi-service and synergy provider in its kind in entertainment

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