Netflix Calibrated Mode Brings Studio Quality Picture Mastering to the Living Room

| July 31, 2018

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Netflix has long been guided by a singular focus on using technology to give consumers choice and control over the entertainment they watch, delivered in amazing quality. Advanced audio and video capabilities like Dolby Atmos, 4K, and HDR offer inspiring new creative opportunities to storytellers, enabling them to engage audiences more deeply and authentically than ever before. And audiences seem to love it -- we see viewing hours for 4K and HDR content climbing dramatically, and today roughly one-third of Smart TVs that use Netflix support HDR.

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Thinkwell Group

Thinkwell is a full-service design firm specializing in the master planning and creation of large-scale destinations resorts, theme parks, museums/exhibits, live shows and attractions. Thinkwell's innovative approach to concept development, experience design, project management and production comes from over a decade of creating engaging experiences and unique storytelling environments for clients all over the world. Thinkwell believes in original solutions, not off-the-shelf ideas.

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Analysts: Home Entertainment ‘Virus’ Bump Could Be Short-Lived

Article | March 18, 2020

With studios shuttered and live sports on indefinite suspension due to the threat of the coronavirus, home entertainment options ranging from broadcast and pay-TV, transactional VOD, DVD and streaming video are projected to see at least short-term bumps in viewership and revenue during the “social distancing” period, according to media analysts. Nielsen reports “TV usage” in South Korea, Italy and the United States increased double digits during the initial weeks of the virus. Nielsen’s classification includes broadcast/pay-TV, VOD, AVOD, SVOD and the DVR.

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How many users do Spotify, Apple Music and other big music streaming services have?

Article | February 19, 2020

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation. Recently, for example, we’ve seen one story suggesting that Amazon was “on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple that hadn’t been updated since June 2019. Another story claimed that “Pandora has overtaken Apple for second spot” in subscriber rankings, which mistakenly compared the former’s number of active listeners (most of whom don’t pay) to the latter’s paid subscriber count.

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Why More People are Going Online for their Entertainment

Article | April 2, 2020

The online revolution has dramatically changed the way that we live our lives. Few industries have been impacted by the rise of digital technologies as much as the entertainment industry. In less than a decade, we have seen new brands like Spotify and Netflix replacing the heavyweights in the music and movie industries and it looks like this is just the start.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Spotlight

Thinkwell Group

Thinkwell is a full-service design firm specializing in the master planning and creation of large-scale destinations resorts, theme parks, museums/exhibits, live shows and attractions. Thinkwell's innovative approach to concept development, experience design, project management and production comes from over a decade of creating engaging experiences and unique storytelling environments for clients all over the world. Thinkwell believes in original solutions, not off-the-shelf ideas.

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