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. http://www.innovid.com/blog-/2018/4/30/ctv-ott-take-center-stage-as-we-enter-the-newfronts
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SHARESHARESHARE
CTV & OTT TAKE CENTER STAGE AS WE ENTER THE NEWFRONTS
The 2018 NewFronts are here! This week-long event gathers the industry’s brightest minds, from the most influential companies, to share the latest and greatest opportunities that help us navigate through the most difficult challenges facing advertisers and marketers today.Over-the-top (OTT) and connected TV (CTV) are primed to take center stage, and advertisers and publishers should take note. To succeed in this newest world of digital advertising, they must understand what it takes to deliver effective and impactful campaigns on the biggest screens, where content-hungry audiences are increasingly spending more time. READ MORE