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. https://www.capgemini.com/in-en/2019/01/media-and-entertainment-the-year-ahead/
blog article
MEDIA AND ENTERTAINMENT – THE YEAR AHEAD
In this post, I’m going to take a look at what we might expect to see in the media and entertainment (M&E) sector in 2019 – and while there may be a few surprises along the way, I’m sure the general direction of travel isn’t likely to shift. Indeed, I’d say the pace of current change in the sector will continue to accelerate, with more consolidation, greater application of smart technology, and more new players driving disruption.In 2018, AT&T completed its purchase of Time Warner, and early in 2019 the Walt Disney Company is set to acquire 21st Century Fox. Major M&A activity such as this is often about scale, but in these cases, it’s scale that comes with content.Why is this happening? Because content is the principal product in the battle for consumer attention. It’s a product that Netflix, in particular, has marketed to good effect, and its competitors are working hard to catch up. This has increased the pressure on Netflix to raise its own game, and it is investing even more heavily in its own original content, mindful of the possibility that market consolidation elsewhere may limit its access to third-party material. The net result is that content creation and availability is growing faster than ever: Netflix’s content budget is measured in billions. READ MORE