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. https://www.bandt.com.au/advertising/future-marketing-technologies
blog article
OUT WITH THE OLD PROGRAMMATIC AND IN WITH THE NEW AR/VR
Marketers will spend less on programmatic and more on emerging technologies like AR/VR and the Internet of Things (IoT), as the shift to make advertising more personal continues. The Future 40 report by global consultancy R3 looks at how innovative technologies are changing the world of marketing. It suggests we are seeing somewhat of a ‘changing of the guard’ between dominant technologies in the space, with programmatic still a dominant force, but slowing as other technologies emerge. READ MORE