. https://www.mobileads.com/blog/ott-advertising-over-the-top
blog article
The era of cable television is slowly coming to an end. They are slowly losing their market to streaming media in terms of reach and convenience. Video views on over-the-top (OTT) gadgets grew by 51.7 % in 2018, and the number is expected to continue raising.Subsequently, traditional TV ads can offer a piece of their original content. Streaming is the new style of watching TV. OTT advertising may be the death of TV commercials. OTT Advertising is similar to traditional TV; the only difference is that it is streamed to the media through OTT platforms. READ MORE