. home.aspx
EVENTS
MIPCOM - The World
MIPCOM - THE WORLD'S ENTERTAINMENT CONTENT MARKET
October 14-17, 2020
MlPCOM is the world's largest exhibition of studios and distributors, as well as the top showcase for content across all genres and platforms . A world-class market place where leading professionals gather to promote hit­denning content, strike distribution and co-production deals and networ...

THE WORLD
THE WORLD'S MOST INFLUENTIAL MEDIA, ENTERTAINMENT & TECHNOLOGY SHOW
September 11-15, 2020
From Lounge Talks exploring diversity and sustainability in media and entertainment to Tech Talks taking a deep dive into the latest tech trends and innovations; and from big-hitting executives giving exclusive business insights to global digital leaders revealing the consumption habits of the next ...

The Media Insights & Engagement Conference
THE MEDIA INSIGHTS & ENGAGEMENT CONFERENCE
June 27-29, 2020
KNect365 event is among the most effective methods of reaching your desired audience. As an event sponsor, you'll benefit from the vast marketing power of the KNect365 brand, as well as our targeted direct, fax, and email marketing campaigns, and our conference web sites. From finding the perfec...

C-SUITE ON DECK

home.aspx
   

Q&A With Sangram Vajre, Co-Founder & Chief Evangelist At Terminus

January 09, 2020 / MEDIA 7
SHARESHARESHARE
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.

"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.

"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.


About Terminus


Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

SPOTLIGHT

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

RELATED NEWS


The Xbox team’s acquisition storm continues. The publisher revealed today that it is folding Wasteland 2 and Torment: Tides of Numenera studio InXile Entertainment into its portfolio of game development teams. InXile founder Brian Fargo helped revealed the partnership at Microsoft’s XO18 fan event in Mexico City today. I asked Fargo what the acquisition means for his company, and he explained that nothing is going to change except for the financial security of the company and the amo...
VENTUREBEAT
READ MORE

Basketball fans can now experience the game in augmented reality. The NBA now has a mixed-reality app for the Magic Leap One headset that will allow for a wide range of immersive features. Fans with the mixed-reality headset can now view live NBA games, game replays, and highlights across multiple virtual "screens."The app includes team vs. team and player vs. player stats comparisons or highlights. It will even allows you to scale the screens to any size or move their location. Live g...

READ MORE

Plex today is launching its own ad-supported streaming service, a rival to The Roku Channel, Tubi, Crackle, Vudu’s Movies on Us and others that offer a way to stream movies and TV for free without a subscription. The service will feature several thousand movies and shows from studios like MGM, Warner Bros. Domestic Television Distribution, Lionsgate and Legendary — deals which were previously announced leading up to today’s launch.Though there are plenty of similar offerings on...

READ MORE

After Cisco sold off its Service Provider Video Solutions business to private equity firm Permira earlier this year, a new company called Synamedia has risen from those assets.Former NDS chairman and CEO Abe Peled has been tapped as chairman of the new company, and Yves Padrines, current vice president of global service provider EMEA for Cisco, will be CEO. The company is being announced ahead of finalizing the Cisco deal, which is expected to close in the first half of 2019.Synamedia, which wil...
FIERCEVIDEO
READ MORE

Rumors are swirling about Microsoft’s next generation of Xbox consoles, and a new report features additional details about what a streaming-focused release from the company may be capable of. If new information released regarding Microsoft’s smaller, cloud-based platform is true, it could end up changing the way we experience new console launches significantly.According to tech publication Thurrott, Microsoft will still be building a traditional console in the vein of what consumers ...
VARIETY
READ MORE

Sony has a lot of studios under their belt. They have a long list of various teams from various places, with Insomniac Studios being their latest acquire. Alongside this we also have an emerging Asian market, specifically China, in the gaming industry. Sony is watching that pretty closely, and the Head of SIE Worldwide can see a future where their many studios may team up with Asian developers for that market.Speaking to GameWatch at Tokyo Game Show 2019, Shuhei Yoshida mulled over the emerging ...

READ MORE

SPOTLIGHT

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

RESOURCES

EVENTS

MIPCOM - The World
MIPCOM - THE WORLD'S ENTERTAINMENT CONTENT MARKET
October 14-17, 2020
MlPCOM is the world's largest exhibition of studios and distributors, as well as the top showcase for content across all genres and platforms . A world-class market place where leading professionals gather to promote hit­denning content, strike distribution and co-production deals and networ...

THE WORLD
THE WORLD'S MOST INFLUENTIAL MEDIA, ENTERTAINMENT & TECHNOLOGY SHOW
September 11-15, 2020
From Lounge Talks exploring diversity and sustainability in media and entertainment to Tech Talks taking a deep dive into the latest tech trends and innovations; and from big-hitting executives giving exclusive business insights to global digital leaders revealing the consumption habits of the next ...

The Media Insights & Engagement Conference
THE MEDIA INSIGHTS & ENGAGEMENT CONFERENCE
June 27-29, 2020
KNect365 event is among the most effective methods of reaching your desired audience. As an event sponsor, you'll benefit from the vast marketing power of the KNect365 brand, as well as our targeted direct, fax, and email marketing campaigns, and our conference web sites. From finding the perfec...