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EVENTS

FUTURE NOW Media & Entertainment Conference
FUTURE NOW MEDIA & ENTERTAINMENT CONFERENCE
May 27-29, 2020
FUTURE NOW Media & Entertainment Conference is the first conference of its kind, bringing unprecedented access and opportunity for leaders on the forefront of the industry and top college and graduate students to connect, learn, and grow together! The industry’s most influential leaders, s...

Sixth World  Conference on Media and Mass Communication
SIXTH WORLD CONFERENCE ON MEDIA AND MASS COMMUNICATION
May 28-30, 2020
The MEDCOM 2020 conference theme, Communication and Cultural Change, aims to provide a platform for academics, independent researchers, artists, and activists to share their collective wisdom on the implications, opportunities and challenges of communication in an interconnected world. We encourage ...

DreamWorks Animation

SHARESHARESHARE
Over the past 20 years, DreamWorks Animation has introduced the world to a lovable curmudgeonly ogre, a noodle-slurping martial arts obsessed panda, and a bashful yet charismatic Viking hero and his pet dragon. Thanks to movies like Shrek, Kung-Fu Panda, Madagascar, and How To Train Your Dragon to name a few, DreamWorks Animation is recognized as one of the most admired family entertainment brands in the world. Dedicated to helping families dream and laugh together, DreamWorks creates and innovates 3D animated feature films, original TV series, and shorts, interactive media, live entertainment, themed experiences, consumer products, publishing, and trailblazing technology. Put all this together with DreamWorks Animations’ award-winning cast of artists, storytellers, and innovators, and, SKADOOSH – the result is a daily dose of laughter that comes to life across platforms, continents, and generations.
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In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending with “Wonder Park.”Ads placed for the animated film had an estimated media value of $6.9 million through Sunday for 1,167 national ad airings on 29 networks. (Spend figures are based on estimates generated from Feb. 18-24. Estimates may be updated after the chart is posted as new information become...

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Walmart is using virtual reality to — what else? — get people excited to buy stuff.The retailer teamed up with DreamWorks Animation for a touring VR experience tied to “How to Train Your Dragon: The Hidden World.” Walmart is setting up installations in parking lots of its stores in 16 cities, starting Friday (Feb. 15) in Burbank and culminating in its hometown of Bentonville, Ark., on April 7-9.The goal is to lure fans of the animated dragon franchise into the VR tent, wh...

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EVENTS

FUTURE NOW Media & Entertainment Conference
FUTURE NOW MEDIA & ENTERTAINMENT CONFERENCE
May 27-29, 2020
FUTURE NOW Media & Entertainment Conference is the first conference of its kind, bringing unprecedented access and opportunity for leaders on the forefront of the industry and top college and graduate students to connect, learn, and grow together! The industry’s most influential leaders, s...

Sixth World  Conference on Media and Mass Communication
SIXTH WORLD CONFERENCE ON MEDIA AND MASS COMMUNICATION
May 28-30, 2020
The MEDCOM 2020 conference theme, Communication and Cultural Change, aims to provide a platform for academics, independent researchers, artists, and activists to share their collective wisdom on the implications, opportunities and challenges of communication in an interconnected world. We encourage ...