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Eastern is a full service media production company with offices in New York, Los Angeles, Atlanta, and Miami. With clients in broadcast, online and corporate, Eastern’s focus is on the subtle art of storytelling. Our approach pairs extensive experience with technical mastery, allowing us to deliver compelling narratives within high-gloss wrappers.

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NINTENDO DOMINATES GAMING INDUSTRY TV ADVERTISING IN FEBRUARY

venturebeat | March 08, 2020

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After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo ta...

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Media and Broadcasting, Business

KINETIC BY WINDSTREAM DEPLOYS CISCO AND QWILT’S OPEN CACHING SOLUTION TO ELEVATE STREAMING EXPERIENCE IN NORTH AMERICA

Cisco and Qwilt | August 08, 2022

news image

Cisco and Qwilt announced the deployment of their unique content delivery solution across the North American network of Kinetic by Windstream, to enable superior streaming performance to its customers throughout the United States. The adoption of Cisco and Qwilt’s open caching solution considerably improves the quality and efficiency of live and on-demand video delivery while increasing Kinetic’s network capacity for other forms of media. Kinetic will deploy Qwil...

Read More

GDC STATE OF THE GAME INDUSTRY 2020: KEY TRENDS FOR THE YEAR AHEAD

Developer Tech | January 27, 2020

news image

The latest GDC State of the Game Industry survey has been released highlighting several interesting trends for the year ahead. 2020 is set to be an important year for the gaming industry. The next-generation PlayStation and Xbox consoles are due to arrive in time for Christmas wishlists, there are murmurs of a Nintendo Switch Pro, VR is maturing, and cloud gaming will accelerate. 11 percent of survey respondents said their current project is being developed for the PlayStation 5 while 9 percent ...

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AMERICANS SPENT $15.9 BILLION ON SUBSCRIPTION STREAMING SERVICES IN 2019

cordcuttersnews | January 20, 2020

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According to a report from DEG: The Digital Entertainment Group, consumers spent $25.2 billion on home entertainment in 2019. That’s up 8.4% from 2018. It’s estimated that $15.9 billion of that was spent on subscription streaming, making up 63% of the total. Digital movie sales made up around $2.6 billion of the total, up 5.1% and digital movie rentals were up 9% from 2018. DEG says “consumers’ continued engagement with VOD, increasingly through internet services,” ...

Read More
news image

NINTENDO DOMINATES GAMING INDUSTRY TV ADVERTISING IN FEBRUARY

venturebeat | March 08, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo ta...

Read More
news image

Media and Broadcasting, Business

KINETIC BY WINDSTREAM DEPLOYS CISCO AND QWILT’S OPEN CACHING SOLUTION TO ELEVATE STREAMING EXPERIENCE IN NORTH AMERICA

Cisco and Qwilt | August 08, 2022

Cisco and Qwilt announced the deployment of their unique content delivery solution across the North American network of Kinetic by Windstream, to enable superior streaming performance to its customers throughout the United States. The adoption of Cisco and Qwilt’s open caching solution considerably improves the quality and efficiency of live and on-demand video delivery while increasing Kinetic’s network capacity for other forms of media. Kinetic will deploy Qwil...

Read More
news image

GDC STATE OF THE GAME INDUSTRY 2020: KEY TRENDS FOR THE YEAR AHEAD

Developer Tech | January 27, 2020

The latest GDC State of the Game Industry survey has been released highlighting several interesting trends for the year ahead. 2020 is set to be an important year for the gaming industry. The next-generation PlayStation and Xbox consoles are due to arrive in time for Christmas wishlists, there are murmurs of a Nintendo Switch Pro, VR is maturing, and cloud gaming will accelerate. 11 percent of survey respondents said their current project is being developed for the PlayStation 5 while 9 percent ...

Read More
news image

AMERICANS SPENT $15.9 BILLION ON SUBSCRIPTION STREAMING SERVICES IN 2019

cordcuttersnews | January 20, 2020

According to a report from DEG: The Digital Entertainment Group, consumers spent $25.2 billion on home entertainment in 2019. That’s up 8.4% from 2018. It’s estimated that $15.9 billion of that was spent on subscription streaming, making up 63% of the total. Digital movie sales made up around $2.6 billion of the total, up 5.1% and digital movie rentals were up 9% from 2018. DEG says “consumers’ continued engagement with VOD, increasingly through internet services,” ...

Read More