Eastern TV

Technologies,Media and Broadcasting

TripleLift & iSpot | December 19, 2022

TripleLift, the advertising technology company reinventing ad placement has announced the selection of iSpot.tv, the real-time TV ad measurement company as a preferred independent measurement company for its Connected TV (CTV) advertising offering. The partnership provides a turnkey audience measurement solution for advertisers and publishers in video. TripleLift will leverage iSpot.tv's cross platform ad measurement capabilities to verify creative delivery across spots and In...

fiercevideo | March 11, 2020

Xandr, AT&T’s advanced advertising company, has signed on AMC Networks, Disney, and WarnerMedia for its new Xandr Invest audience-targeting TV ad sales platform. Invest will work with TV programmers through a self-serve user interface to simplify campaign execution and provide audience insights from AT&T data. The company claimed the solution reaches 76% of all U.S. households, with the potential to reach 208.2 million total viewers each month. Advertisers will be able to define a ...

Technologies, Virtualization

holoride | November 03, 2022

holoride, pioneer of extended reality in-vehicle entertainment, announced the release of its game-changing platform in Germany. Coming to select Audi vehicles* in mid-November, the add-on package combines a high-end VR space with a moving car to create an experience that is like nothing before. Passengers will be whisked off into a variety of games and apps that all use live ride info to bring content to life in a completely new media paradigm, dubbed “Elastic Content.”Combinin...

uploadvr | February 03, 2020

In January the percentage of Steam users using a VR headset jumped from 1.09% to an all time high of 1.31%, according to the Steam Hardware Survey. Steam is the most popular digital store for PC games. Unlike Facebook’s Oculus Rift store, Valve allows developers to sell VR games for any PC VR headset. Steam automatically asks a random sample of its users to allow it to send their PC specifications and peripherals to Valve. The data for each month is publicly displayed. UploadVR has been tr...