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digiday | January 30, 2020
This Sunday companies are shelling out on average $5.2 million to $5.6 million apiece to air a 30-second ad during the Super Bowl. That price, of course, only accounts for the ad buy on Fox, which will air this year’s match-up between the San Francisco 49ers and the Kansas City Chiefs. Advertising during the Super Bowl is always a massive expense, especially when compared to what else buyers could purchase if they allocated that money to something else. Below, take a look at some of the ad...
CNBC | January 18, 2020
Toward the end of NBCUniversal’s two-hour long presentation of its Peacock streaming video service Thursday, the media and entertainment company dropped a revealing piece of information that rival companies haven’t made available. Comcast’s NBCUniversal estimates its streaming service will generate average revenue per user (ARPU) per month of $6 to $7. This is an aggregate total for NBCUniversal’s three tiers of Peacock -- the free tier that will make money solely from ad...
venturebeat | January 30, 2020
The Nintendo Switch is one of the fastest-selling consoles ever. As part of the results for its fiscal Q3, the company announced today that it has sold 52.48 million Switch systems as of December 31. That puts its worldwide pace ahead of the PlayStation 4. PS4 recently surpassed 106 million systems sold since its November 2013 debut. But Switch launched in March 2017. And when you line both consoles up side by side, Nintendo’s hybrid console was faster to reach 50 million systems sold. Swi...
HP | May 29, 2020
Having started as one of the original manufacturers for Microsoft’s Windows Mixed Reality system, HP has been one of the few to actually continue reiterating. Last year saw the HP Reverb arrive, keenly focused towards enterprise use. For 2020, HP has officially announced the Reverb G2 which is going back to those consumer roots. The HP Reverb G2 was teased back in March, with the tech giant also collaborating with Valve as well as Microsoft on the new head-mounted display (HMD). The benefi...
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