Talpa

venturebeat | January 15, 2020

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...

Technologies

Xsolla | March 16, 2023

Xsolla, a global video game commerce company, announced that it is going to represent innovative solutions for digital distribution, cloud gaming and different ways for the creation of P(I)ay with Mastercard at Game Developers Conference (GDC), in between 20-24 March 2023 at San Francisco, California. Xsolla will host five informative speaking sessions on March 21, ending with President Chris Hewish's keynote speech. It would conduct these sessions in room #2024 in Moscone W...

prnewswire | September 21, 2020

To give a further filip and to build on already achieved success, TO THE NEW and Context Media have formed a strategic alliance to represent the former in the ANZ market for strategic business development & market expansion in the Media & Entertainment, Enterprise, FinTech, and Telecom space, amongst others.TO THE NEW is a digital technology company providing digital transformation and product engineering services to ISVs, Consumer Internet, and large enterprises across the globe. The co...

Media and Broadcasting

businesswire | August 02, 2023

Simulmedia is upgrading its TV+ platform with Automated Performance Optimization (APO), a new feature that empowers brands to unlock their full performance potential in CTV advertising. Enabled by powerful machine learning, APO is always learning, experimenting and calibrating so that brands reach their performance goals faster and more efficiently. Unlike other black-box optimization algorithms, APO is built with transparency from the ground up — advertisers can monitor budget reall...