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SPORTS AND ENTERTAINMENT MARKETING CONFERENCE

February 05-09, 2020
USA (United States of America)
This conference will reinforce concepts taught in classes that include sports and entertainment marketing. Universal Studios marketing executives and Florida sports executives will share information with students to help them: Describe the nature of target marketing in sports/entertainment marketing. Describe pricing issues associated with sports/entertainment products. Explain advertising media used in the sports/entertainment industries. Explain the use of licensing in sports/entertainment marketing.