On January 12, 2023, The Arena Group acquired Fexy Studios, an award-winning creative agency that produces television series, streaming and digital video programming, and branded content across mobile and desktop web, OTT, broadcast television, YouTube, Twitch, Instagram, Facebook, webinars, and more.
The Arena Group will utilize the strength of its core brands and continued audience growth, as well as Fexy's production and branded video capabilities, to enhance streaming, sponsored content, and television programming while boosting sales and revenue across The Arena Group's properties.
Rob Barrett, The Arena Group's President of Media, stated, "Fexy Studios has demonstrated a great ability to create compelling programming and digital video content that resonates deeply with viewers and advertisers. By adding that capability to The Arena Group, we will provide vibrant content and experiences across formats and mediums while building new horizontal, multichannel advertising opportunities throughout our portfolio."
As CEO of Fexy Studios, Cliff Sharples will increase TV, streaming, and cross-platform advertising opportunities and a wide-ranging show portfolio for The Arena Group's verticals.
After the acquisition, the Arena Group's food coverage will expand within Parade Lifestyle Media Group. Kathy Kingsley, GM of TV Programming and Executive Producer on ‘Moveable Feast’ Kaarina Aufrance, GM of ‘Roadfood’, and Bruce Hunter, Head of Sales at Fexy Studios, will join the firm. The transaction will be paid with company stock and cash on hand.
About The Arena Group
The Arena Group, a tech-powered media firm, combines excellent technology, legendary brands, and marketing ability to bring vivid content and experiences to over 120 million consumers each month. It supports brands and creators by delivering technical solutions, distribution, and monetization, enabling journalists, editors, and content creators to impact, enlighten, educate, and entertain people globally. In addition, the company produces vital online destinations that engage consumers with robust journalism and news about their favorite sports teams, investing advice, personal finance, and lifestyle basics.